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  • quixoticdesignco
    Quixotic Design Co.
    @quixoticdesignco

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Ideation is one of the most important parts of logo creation.  This is the stage after a creative brief where we take off running with ideas.  At this point in time, there are no bad ideas - we try to get everything down (roughly) in a sketchbook before selecting our favorites for production.  The ideation process can last anywhere from an hour to a few days and is vital to producing quality work. What are some of the ways you ideate?
Ideation is one of the most important parts of logo creation. This is the stage after a creative brief where we take off running with ideas. At this point in time, there are no bad ideas - we try to get everything down (roughly) in a sketchbook before selecting our favorites for production. The ideation process can last anywhere from an hour to a few days and is vital to producing quality work. What are some of the ways you ideate?
Logo design for Claire Jolley, NC based makeup artist. We love the playful, feminine splash of color (swipe to see the full color logo). #brandidentity
Logo design for Claire Jolley, NC based makeup artist. We love the playful, feminine splash of color (swipe to see the full color logo). #brandidentity 
Meet our senior consultant, @brinkleymaine. With a degree in communication and a passion for blogging, Brinkley is a marketing and brand enthusiast. Brinkley's passion for creative marketing practically fell into her lap as opportunities came along during her world travels. She's definitely not the office type... in fact, she's called home to Los Angeles, Santa Barbara, Australia, Sacramento, and Hawaii. As our star copywriter and photographer, Brinkley's visual eye and creative voice keep us all on our toes. Full bio: quixoticdesignco.com/about
Meet our senior consultant, @brinkleymaine. With a degree in communication and a passion for blogging, Brinkley is a marketing and brand enthusiast. Brinkley's passion for creative marketing practically fell into her lap as opportunities came along during her world travels. She's definitely not the office type... in fact, she's called home to Los Angeles, Santa Barbara, Australia, Sacramento, and Hawaii. As our star copywriter and photographer, Brinkley's visual eye and creative voice keep us all on our toes. Full bio: quixoticdesignco.com/about
Our most frequently-asked question by FAR is, “how did you get started in graphic design”? While there are many paths (design school, online courses, self-education, etc.) to becoming a designer, today we’re sharing what worked for us in a fool-proof formula of self-education on the blog. Quixoticdesignco.com/blog
Our most frequently-asked question by FAR is, “how did you get started in graphic design”? While there are many paths (design school, online courses, self-education, etc.) to becoming a designer, today we’re sharing what worked for us in a fool-proof formula of self-education on the blog. Quixoticdesignco.com/blog
One of our favorite moodboards we've created so far this year - especially since we had so much freedom to play with illustration style, vintage typography, and grungy textures.  We love curating client moodboards with inspiring imagery, typography and color for use in creating a brand's overall look and feel.
One of our favorite moodboards we've created so far this year - especially since we had so much freedom to play with illustration style, vintage typography, and grungy textures. We love curating client moodboards with inspiring imagery, typography and color for use in creating a brand's overall look and feel.
Logo project for J&J Digs, a vacation rental business based in Brooklyn, NY.  Their properties are full of original character, charm, and history. Full client launch on our website:

www.quixoticdesignco.com
Logo project for J&J Digs, a vacation rental business based in Brooklyn, NY. Their properties are full of original character, charm, and history. Full client launch on our website: www.quixoticdesignco.com
Meet our Design Director, Meredith. Meredith graduated from UC Santa Barbara and soon began on a path of illustrating prints, building websites, and developing brands. She has been illustrating since the age of 10 and has a tasteful perspective on all things design. You’ll find her in Sacramento embarking on outdoor adventures with her boyfriend and cuddling up with her cat (and personal assistant), BB.  On weekends, she is often covered in flour baking the next best treat...Oh, and, did we mention she loves espresso? 📸 @brinkleymaine
Meet our Design Director, Meredith. Meredith graduated from UC Santa Barbara and soon began on a path of illustrating prints, building websites, and developing brands. She has been illustrating since the age of 10 and has a tasteful perspective on all things design. You’ll find her in Sacramento embarking on outdoor adventures with her boyfriend and cuddling up with her cat (and personal assistant), BB. On weekends, she is often covered in flour baking the next best treat...Oh, and, did we mention she loves espresso? 📸 @brinkleymaine
With our new website comes the launch of our BLOG, where you'll find design tips, trend reports, products & templates, and more client launches. We're so excited to share our thoughts on all things design with you, whether you're a seasoned designer or just interested in learning more about brand, package, and web design. If you’ve ever wondered how to use all of those logo files you’ve been provided by your designer, this post is for you. Let us know what design topics you’d like to see featured next in the comments below! quixoticdesignco.com/blog
With our new website comes the launch of our BLOG, where you'll find design tips, trend reports, products & templates, and more client launches. We're so excited to share our thoughts on all things design with you, whether you're a seasoned designer or just interested in learning more about brand, package, and web design. If you’ve ever wondered how to use all of those logo files you’ve been provided by your designer, this post is for you. Let us know what design topics you’d like to see featured next in the comments below! quixoticdesignco.com/blog
We are perfectionists.  It takes a whole lot of time to re-design a website (specifically your own) as self-criticism and uncertainty can delay even the most skilled designers.  A lot of artists struggle to create a finished product because they're waiting for it to be "perfect", our team included.  We've learned this year that perfect doesn't always mean complete, and that a finished product has significantly more influence than a perfect, forever-in-progress draft. This is not to suggest that quantity is more important than quality, but to allow ourselves (and our creative followers) to forget the notion of perfect and trust that your best is more than enough. We are SO proud of the work we've put in on our new site, and we're thrilled to announce that WE. ARE. LIVE.

Peep the new site design at quixoticdesignco.com
We are perfectionists. It takes a whole lot of time to re-design a website (specifically your own) as self-criticism and uncertainty can delay even the most skilled designers. A lot of artists struggle to create a finished product because they're waiting for it to be "perfect", our team included. We've learned this year that perfect doesn't always mean complete, and that a finished product has significantly more influence than a perfect, forever-in-progress draft. This is not to suggest that quantity is more important than quality, but to allow ourselves (and our creative followers) to forget the notion of perfect and trust that your best is more than enough. We are SO proud of the work we've put in on our new site, and we're thrilled to announce that WE. ARE. LIVE. Peep the new site design at quixoticdesignco.com
A peek at our soon-to-be-launched homepage. Learn the story of our beginning, how our team came together, and what it's like to work behind-the-scenes at Quixotic next week! #dreamdevelopers
A peek at our soon-to-be-launched homepage. Learn the story of our beginning, how our team came together, and what it's like to work behind-the-scenes at Quixotic next week! #dreamdevelopers 
Fresh off the press: our new notecards #newlogowhodis
As we prepare to launch our new website, we can't help but look back at how this all started: as a side hustle.  Quixotic was originally an idea for an online print shop that morphed into a full-fledged design agency.  We've spent the last (almost) year growing a little too fast for our means, learning what we'd like to focus on and what we'd like to leave behind, and taking on new challenges that push us in a creative direction. Here's to the print that started it all, "not your girl", the catalyst for what later became our everyday.
As we prepare to launch our new website, we can't help but look back at how this all started: as a side hustle. Quixotic was originally an idea for an online print shop that morphed into a full-fledged design agency. We've spent the last (almost) year growing a little too fast for our means, learning what we'd like to focus on and what we'd like to leave behind, and taking on new challenges that push us in a creative direction. Here's to the print that started it all, "not your girl", the catalyst for what later became our everyday.
After four months of design and development, our new website is nearly ready to launch.  We can't WAIT to show you our new client projects, booking system, and aesthetic.  Stay tuned for our launch date (*hint* next week) and a first look at our completely re-designed website. #dreamdevelopers
After four months of design and development, our new website is nearly ready to launch. We can't WAIT to show you our new client projects, booking system, and aesthetic. Stay tuned for our launch date (*hint* next week) and a first look at our completely re-designed website. #dreamdevelopers 
Finished brand identity for @destinationmonday | Full client launch post to come!
Finished brand identity for @destinationmonday | Full client launch post to come!
If you don't work from the couch, do you even work from home? On those glorious work-from-home days, you can find our Design Director sitting comfortably, espresso in hand and cat in lap. #workspace
If you don't work from the couch, do you even work from home? On those glorious work-from-home days, you can find our Design Director sitting comfortably, espresso in hand and cat in lap. #workspace 
Have you ever felt like your resume got lost in a crowded sea of applicants? Your document layout could be the problem.  The average time spent by recruiters looking at a resume is between 5 and 7 seconds, so organized, well-laid out content is KEY in making a good first impression. 
Make your personal story stand out with our newest, easy-to-use resume template. Link in bio
Have you ever felt like your resume got lost in a crowded sea of applicants? Your document layout could be the problem. The average time spent by recruiters looking at a resume is between 5 and 7 seconds, so organized, well-laid out content is KEY in making a good first impression. Make your personal story stand out with our newest, easy-to-use resume template. Link in bio
Working with the CEO and founder of LA based rug manufacturer, Ruggable, made this design experience one to remember. Together, we created this minimalist, clean website for their patented fabric technology and we can't wait for the new site to launch!
Working with the CEO and founder of LA based rug manufacturer, Ruggable, made this design experience one to remember. Together, we created this minimalist, clean website for their patented fabric technology and we can't wait for the new site to launch!
Moodboard for a recent package & web design project with John Elmasian, Sacramento-made realtor and Italian suit connoisseur. Keep an eye out for the upcoming launch post!
Moodboard for a recent package & web design project with John Elmasian, Sacramento-made realtor and Italian suit connoisseur. Keep an eye out for the upcoming launch post!