In order to execute both Recruitment Marketing and Candidate Relationship Management strategies, you need to design and create specialized recruiting content.
Delivering great recruiting content is crucial for attracting top talent and keeping your candidates engaged.
What do I mean by “recruiting content”? Recruiting content is targeted, branded content created specifically for the purpose of increasing your Employer Brand recognition and candidate engagement.
An effective recruiting content tells a compelling story about your company, its mission and values. It shows off your employees and your company culture, too.
It also provides value for your potential candidates, offering useful information about your recruiting process and industry trends.
Recruiting content comes in many different forms, such as blog posts, videos, social media posts, newsletters, eBooks, webinars, surveys, infographics, SlideShare etc.
The most important thing to keep in mind when you are choosing the type of content is to start from your candidate persona. What type of content and which topics would your perfect candidate find interesting and engaging?
By creating the type of content that targets your candidate persona, you will be able to attract candidates that make a perfect fit not only for your open positions but also for your company culture.
Building relationships with candidates is now necessary on three levels: with current candidates with past candidates (also known as silver medallists) with potential future candidates.
You need to build and maintain long-term relationships with all of them in order to constitute a high-quality talent pool that you can use for your future hiring needs.
Imagine if every time you had a job opening, you had a pool of talent from which you can just pick the best candidates! Sounds great, right?
So how can you keep your talent pool interested and engaged?
There are many different ways to encourage candidate engagement. Here are few ideas: Forge a professional relationship and connect with your candidates on LinkedIn and your social media profiles. Create and execute engaging recruiting email campaigns. Organize and host talent networking events.