This client is on track to being one of the top ecommerce business in the Philippines...their customer journey map will help them get there faster.
Mapping out your customer journey is critical to designing delightful customer experiences. It takes the customer perspective to integrate different touchpoints into one progressive experience.
5 Key Components
1. defined customer segments and profiles
2. the customer’s context at every stage in the journey
3. the strategic business tactic
4. the desired/expected customer response
5. the metric that determines if a tactic is effective