Poster design and social media post created for @bsnaustralia to help promote their recent launch of Hypershred.
Hypershred is BSN's fat burning matrix, designed to increase weight loss, energy production, appetite control support and much more!
In this design, it was important to emphasise the flavour of Capsimax that comes through in the product. To do this, the tagline "You'll taste and feel the burn" was created, with the word "Burn" emphasised with colours associated with heat or fire.
Further than that, to visually depict this, the product image has been manipulated to show flames protruding from the top of the tub and a "Warning" callout.
A few icons to call out the important elements of the product and reason for the strong flavour was also included to finish off the design!