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Got client cystitis? [blog post] * * * "I am obligated to give them 16 hours a week, and to be honest I hate it! I really resent them." So Becky, one of my Superheroes, told me during her Borrow My Brain consultation.

I hear ya, sista. I've been there, resenting the hell out of clients.

It sucks.

Becky's a personal fitness trainer and she was working hard to break out of what every other personal trainer out there does: rents space from a gym. See, in return for being there and touting for clients, the gym demands she train its customers for 16 hours a week.

It feels like working for free – it's definitely working for far less than she's worth – and I'm not surprised she resents it.

I know what it feels like: cystitis. And the longer you leave it, the more it burns. Until eventually it's like peeing razorblades.

And it's depressingly common among business owners. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Got client cystitis? [blog post] * * * "I am obligated to give them 16 hours a week, and to be honest I hate it! I really resent them." So Becky, one of my Superheroes, told me during her Borrow My Brain consultation. I hear ya, sista. I've been there, resenting the hell out of clients. It sucks. Becky's a personal fitness trainer and she was working hard to break out of what every other personal trainer out there does: rents space from a gym. See, in return for being there and touting for clients, the gym demands she train its customers for 16 hours a week. It feels like working for free – it's definitely working for far less than she's worth – and I'm not surprised she resents it. I know what it feels like: cystitis. And the longer you leave it, the more it burns. Until eventually it's like peeing razorblades. And it's depressingly common among business owners. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Embrace your weirdness: make more money [blog post] * * *

The struggle is real, buttercup.

A burning desire to stand out and be different, to achieve something special... balanced by the soul-sucking instinct to fit in.

Struggling to NOT to get pulled into the same black hole of beige (beige hole?) as everyone else... but terrified of drifting off alone.

Every fibre in your body screaming at you to keep your head down, don't make waves, FFS DON'T BE WEIRD.

Don't be that kid with the pants on her head, composing songs about mushrooms.

Don't be different.

Sarah, one of my Superheroes, knows the struggle: * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Embrace your weirdness: make more money [blog post] * * * The struggle is real, buttercup. A burning desire to stand out and be different, to achieve something special... balanced by the soul-sucking instinct to fit in. Struggling to NOT to get pulled into the same black hole of beige (beige hole?) as everyone else... but terrified of drifting off alone. Every fibre in your body screaming at you to keep your head down, don't make waves, FFS DON'T BE WEIRD. Don't be that kid with the pants on her head, composing songs about mushrooms. Don't be different. Sarah, one of my Superheroes, knows the struggle: * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Your hottest secret fantasy [blog post] * * *

What's your deepest, most sexy, most secret fantasy?

No, I don't want to know what you have planned for Ryan Reynolds, a jumbo jar of raspberry jam, and that wicked-looking dog collar.

I mean, your fantasy about your business?

I only ask because the world is filled with ineffective people failing at their goals because they're swanning around daydreaming about being successful instead of actually doing it.

After all, daydreaming is easy.

Daydreaming is fun.

And daydreaming doesn't require any actual hard work. * * *

Click link in the bio to keep reading 👆 👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Your hottest secret fantasy [blog post] * * * What's your deepest, most sexy, most secret fantasy? No, I don't want to know what you have planned for Ryan Reynolds, a jumbo jar of raspberry jam, and that wicked-looking dog collar. I mean, your fantasy about your business? I only ask because the world is filled with ineffective people failing at their goals because they're swanning around daydreaming about being successful instead of actually doing it. After all, daydreaming is easy. Daydreaming is fun. And daydreaming doesn't require any actual hard work. * * * Click link in the bio to keep reading 👆 👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
The BIG thing about cashmoney most peeps don't understand... [blog post] * * *

Everything is better with cheese.

I'm not kidding. I have a problem.

Two problems, in fact... first, I have a slight cheese addiction.

Second, it causes my conscience pain. Big dairy is a scary place... and smaller, more ethical dairy farms tend to struggle.

Supermarkets drive prices ever lower, and farmers panic and try to maximise profits.

I get it.

But here's the thing a lot of dairy businesses are missing: there are quiet multitudes who would pay a small fortune for guaranteed cruelty-free dairy products.

People like me. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
The BIG thing about cashmoney most peeps don't understand... [blog post] * * * Everything is better with cheese. I'm not kidding. I have a problem. Two problems, in fact... first, I have a slight cheese addiction. Second, it causes my conscience pain. Big dairy is a scary place... and smaller, more ethical dairy farms tend to struggle. Supermarkets drive prices ever lower, and farmers panic and try to maximise profits. I get it. But here's the thing a lot of dairy businesses are missing: there are quiet multitudes who would pay a small fortune for guaranteed cruelty-free dairy products. People like me. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
#blessed: hashtag your way into perceived popularity [blog post] * * *

Soap. It gets you clean and squirts amusingly out of your wet hands in the shower.

Usually smells like summer dreams, might look like a hipster's delight... unless you're still living in the 1980s and using that radioactive green carbolic soap that strips your skin off your bones.

But it's soap, right?

Unless you're super into soaps and candles and the like, you just grab a (non-animal tested) bar from the shop and away you go.

Ready to clean your filthy self.

Just another commodity.

OR IS IT? * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
#blessed : hashtag your way into perceived popularity [blog post] * * * Soap. It gets you clean and squirts amusingly out of your wet hands in the shower. Usually smells like summer dreams, might look like a hipster's delight... unless you're still living in the 1980s and using that radioactive green carbolic soap that strips your skin off your bones. But it's soap, right? Unless you're super into soaps and candles and the like, you just grab a (non-animal tested) bar from the shop and away you go. Ready to clean your filthy self. Just another commodity. OR IS IT? * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
The "C" word you need to embrace [blog post] * * *

Your nose wrinkles, like you've smelled something... eggy.

You roll your eyes, faintly disgusted at the blatant clickbait headline.

You move your mouse cursor towards it anyway, and... CLICK.

In you go.

When people claim they're not interested in scandalous tabloid headlines... yet those headlines continue to sell millions of papers, you know something's amiss.

Those headlines push our buttons.

The saucier and more scandalous, the better.

Don't tell me "I'm different". You're not. I'm not.

I have to physically stop myself from clicking on some of the shyte I see. Sometimes I lose my mental fist-fight with myself and click anyway.

Because clickbait works. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
The "C" word you need to embrace [blog post] * * * Your nose wrinkles, like you've smelled something... eggy. You roll your eyes, faintly disgusted at the blatant clickbait headline. You move your mouse cursor towards it anyway, and... CLICK. In you go. When people claim they're not interested in scandalous tabloid headlines... yet those headlines continue to sell millions of papers, you know something's amiss. Those headlines push our buttons. The saucier and more scandalous, the better. Don't tell me "I'm different". You're not. I'm not. I have to physically stop myself from clicking on some of the shyte I see. Sometimes I lose my mental fist-fight with myself and click anyway. Because clickbait works. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Boobs out all in [blog post] * * *

Silence. Sudden silence.

The kind of velvet silence that soaks up every whisper.

The only sound in your head is the bass-beat of your panicked heart.

And all eyes are on you.

What's the worst thing that can happen during your competition dance performance?

Wardrobe malfunction? Nope. It's pole dancing, everybody'll cheer.

Fall over? Nope. You can make that look like it's part of the routine, and just carry on regardless.

Your music just stopping halfway through your dance? And they can't get it started again?

Yep, that'll do it... I tell you, nothing's bloody simple is it? * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Boobs out all in [blog post] * * * Silence. Sudden silence. The kind of velvet silence that soaks up every whisper. The only sound in your head is the bass-beat of your panicked heart. And all eyes are on you. What's the worst thing that can happen during your competition dance performance? Wardrobe malfunction? Nope. It's pole dancing, everybody'll cheer. Fall over? Nope. You can make that look like it's part of the routine, and just carry on regardless. Your music just stopping halfway through your dance? And they can't get it started again? Yep, that'll do it... I tell you, nothing's bloody simple is it? * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
This witch's charm will [blog post] * * *

Witches know how to turn a profit, as I discovered over the Easter weekend.

In Boscastle, there is a Museum of Witchcraft and Magic filled with wondrous things, two-headed piglets, and fascinating history.

And a damn good lesson in doing business.

Farmers and their problems have, over the ages, been a constant source of income for the South-West witches.

One protection charm, made of handworked sections of baked clay, was kept hanging in a farm outbuilding. Presumably to protect his crops and livestock from blight, disease, and predators.

A local witch made it for the farmer, and the spell held good for one year and one day... after which he was sensible to renew it if he wanted to avoid trouble.

Sounds a lot like some modern internet marketing gurus, doesn't it? * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
This witch's charm will [blog post] * * * Witches know how to turn a profit, as I discovered over the Easter weekend. In Boscastle, there is a Museum of Witchcraft and Magic filled with wondrous things, two-headed piglets, and fascinating history. And a damn good lesson in doing business. Farmers and their problems have, over the ages, been a constant source of income for the South-West witches. One protection charm, made of handworked sections of baked clay, was kept hanging in a farm outbuilding. Presumably to protect his crops and livestock from blight, disease, and predators. A local witch made it for the farmer, and the spell held good for one year and one day... after which he was sensible to renew it if he wanted to avoid trouble. Sounds a lot like some modern internet marketing gurus, doesn't it? * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Stand out like a flamingo at a penguin party 😁
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#entrepreneur #smallbusiness #marketing #copywriter #writersofinstagram #cartoon #davincicartooning #artistsoninstagram
Get naked and get out there [blog post] * * *

I think I'd have felt less naked if I were actually naked.

Yesterday, I performed my competition pole dance routine in front of Other People for the first time.

Standing and waiting for the music to start, I really wondered if I might throw up... and this was just in front of people who like me.

Not even on stage in front of judges and an audience.

But then the music started, I started dancing, my worry button switched off, and my love of dancing and performing kicked in.

There's a funny thing about putting yourself in the spotlight. It's never, ever, everas bad as you think it's going to be. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Get naked and get out there [blog post] * * * I think I'd have felt less naked if I were actually naked. Yesterday, I performed my competition pole dance routine in front of Other People for the first time. Standing and waiting for the music to start, I really wondered if I might throw up... and this was just in front of people who like me. Not even on stage in front of judges and an audience. But then the music started, I started dancing, my worry button switched off, and my love of dancing and performing kicked in. There's a funny thing about putting yourself in the spotlight. It's never, ever, everas bad as you think it's going to be. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Who gives a crap? [blog post] * * *

Toilet roll? You can't make toilet roll interesting.

It's either that awful shiny stuff you had at school that – well, let's just say it doesn't get the job done, or it's super-fluffy-padded-puppy toilet paper that strokes your bottom.

You march around the supermarket in a state of mild rage (because that's the state everyone does their shopping in) and you look for the cheapest softest toilet roll you can find, and you pay, and you breathe a sigh of relief, and you leave.

And you don't think about your toilet roll until your beloved uses all but one tiny square they thoughtfully save for you.

At which point you realise there's no toilet roll in the house and you're plunged into despair.

Unless... Unless! * * *

Click link in the bio to keep reading 👆👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Who gives a crap? [blog post] * * * Toilet roll? You can't make toilet roll interesting. It's either that awful shiny stuff you had at school that – well, let's just say it doesn't get the job done, or it's super-fluffy-padded-puppy toilet paper that strokes your bottom. You march around the supermarket in a state of mild rage (because that's the state everyone does their shopping in) and you look for the cheapest softest toilet roll you can find, and you pay, and you breathe a sigh of relief, and you leave. And you don't think about your toilet roll until your beloved uses all but one tiny square they thoughtfully save for you. At which point you realise there's no toilet roll in the house and you're plunged into despair. Unless... Unless! * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Confidence-boosting secret inside [blog post] * * *

What would you do if I asked you why you should win an award?

If you're like most people, you'd be totally tongue-tied, gasping for words and freezing in a panic.

So today, I'd like you to do a little exercise.

One of my friends is up for an award in her industry. This is kind of a big deal for her and for the industry generally, because it's an international award.

I'm helping her with the questionnaire, and her struggle has been real.

Because although we can all talk about ourselves endlessly, when it comes to blowing our own trombones most of us flounder.

We're taught to be humble. To shrug off our achievements. To focus solely on others.

Well, I call bullshit on that. * * *

Click link in the bio to keep reading 👆👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Confidence-boosting secret inside [blog post] * * * What would you do if I asked you why you should win an award? If you're like most people, you'd be totally tongue-tied, gasping for words and freezing in a panic. So today, I'd like you to do a little exercise. One of my friends is up for an award in her industry. This is kind of a big deal for her and for the industry generally, because it's an international award. I'm helping her with the questionnaire, and her struggle has been real. Because although we can all talk about ourselves endlessly, when it comes to blowing our own trombones most of us flounder. We're taught to be humble. To shrug off our achievements. To focus solely on others. Well, I call bullshit on that. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
How to get what you want [blog post] * * * "Vicky is simply brilliant!" *huffs on fingernails and polishes on lapels*

There's a guy called Mark Kaye, who's kind of a big deal when it comes to teaching people about how to put on a show.

I'm all about putting on a show (and I've learned a lot from him). So I wanted him to come on my podcast as a guest, so I could interview him.

My invitation was what prompted his email.

Here's what else he said: "Vicky is simply brilliant. "For several reasons... She sent me booze in the mail.She has a fantastic "schtick."She easily got me to say "Yes!" Make no mistake about it: when I sent Mark a little package containing gin, I was sending him a sales letter. No more, no less. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
How to get what you want [blog post] * * * "Vicky is simply brilliant!" *huffs on fingernails and polishes on lapels* There's a guy called Mark Kaye, who's kind of a big deal when it comes to teaching people about how to put on a show. I'm all about putting on a show (and I've learned a lot from him). So I wanted him to come on my podcast as a guest, so I could interview him. My invitation was what prompted his email. Here's what else he said: "Vicky is simply brilliant. "For several reasons... She sent me booze in the mail.She has a fantastic "schtick."She easily got me to say "Yes!" Make no mistake about it: when I sent Mark a little package containing gin, I was sending him a sales letter. No more, no less. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
If in doubt: touch yourself and shake your bum [blog post] * * *

Learning a new dance routine is tough. It's not just about learning the moves.

The moves are a pattern, and when you really listen to the music your body fits it all together.

No, the real work in learning a new routine is in the details.

Pointed toes.

Straight knees.

Making sure you're not gurning like Monty Python's Gumby Man (which is what I do if I'm not careful). And making eye-contact with your audience.

All those tiny things will take a routine from going-through-the-motions to oh-my-god-I-think-I'm-going-to-cry.

We forget about the details because we're so caught up in trying to remember the moves. But the moves don't matter so much. Your audience will only realise you've forgotten a move or messed it up if you make The Face.

You know: the face that screams louder than a scream that you've just made a horrible mistake. * * *

Click link in the bio to keep reading 👆👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
If in doubt: touch yourself and shake your bum [blog post] * * * Learning a new dance routine is tough. It's not just about learning the moves. The moves are a pattern, and when you really listen to the music your body fits it all together. No, the real work in learning a new routine is in the details. Pointed toes. Straight knees. Making sure you're not gurning like Monty Python's Gumby Man (which is what I do if I'm not careful). And making eye-contact with your audience. All those tiny things will take a routine from going-through-the-motions to oh-my-god-I-think-I'm-going-to-cry. We forget about the details because we're so caught up in trying to remember the moves. But the moves don't matter so much. Your audience will only realise you've forgotten a move or messed it up if you make The Face. You know: the face that screams louder than a scream that you've just made a horrible mistake. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Why are you losing those sales? [blog post] * * *

Do you ever wonder why some people buy from you, and others don't?

Why that "sure sale" slips through your fingers?

There could be a whole big pile of reasons, but the one I'd like you to think about today is this: you're just not being confident enough.

The odd business owner is way too pushy, but they're really quite rare. We just notice them because they're loud and obnoxious.

Most business owners are the opposite. They don't want to push themselves forwards and strongly suggest people buy from them.

Sometimes we're worried about coming across like those loud, obnoxious louts drowning out the internet.

Sometimes we're nervous.

Sometimes we're downright scared to ask for the sale.

We plunge ahead anyway – and that's a good thing – but that courage doesn't come across in our emails, our sales pages, our websites, and our phone calls.

A nervous, unconfident business owner is going to struggle to make sales. Because if you're not confident in yourself, why should your customers be confident in you?

Instead of watching customers walk away from you in search of someone they can put their trust in, show them they can trust you.

It just takes a little shift in how you think, and a few writing techniques you can learn.

And I can help. Sign up to my daily emails and improve your copywriting skills here: www.vickyfraser.com * * *

Click link in the bio to read more from the blog 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing #copywriting
Why are you losing those sales? [blog post] * * * Do you ever wonder why some people buy from you, and others don't? Why that "sure sale" slips through your fingers? There could be a whole big pile of reasons, but the one I'd like you to think about today is this: you're just not being confident enough. The odd business owner is way too pushy, but they're really quite rare. We just notice them because they're loud and obnoxious. Most business owners are the opposite. They don't want to push themselves forwards and strongly suggest people buy from them. Sometimes we're worried about coming across like those loud, obnoxious louts drowning out the internet. Sometimes we're nervous. Sometimes we're downright scared to ask for the sale. We plunge ahead anyway – and that's a good thing – but that courage doesn't come across in our emails, our sales pages, our websites, and our phone calls. A nervous, unconfident business owner is going to struggle to make sales. Because if you're not confident in yourself, why should your customers be confident in you? Instead of watching customers walk away from you in search of someone they can put their trust in, show them they can trust you. It just takes a little shift in how you think, and a few writing techniques you can learn. And I can help. Sign up to my daily emails and improve your copywriting skills here: www.vickyfraser.com * * * Click link in the bio to read more from the blog 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing  #copywriting 
It's not my problem... [blog post] * * * "Oh, somebody else will deal with that." "That's grim, somebody should do something." "Small businesses have a rough deal, it's really difficult to get ahead. The government should make it easier." Yesterday morning, I went out on my first run in months. At 7am. Just a little one to wake me up and kick-start a new healthy habit.

I came back with my hands full of paper cups, squashed beer cans, and bits of plastic.

Then I opened an email from my Superhero Morag, who was talking about the Dog Poo Fairy. You know, the one who comes along and picks up those bags of dog poo you see hanging off branches.

Except, no. Wait. She doesn't do that, because there is no dog poo fairy.

Morag is starting a little dog-walker revolution and I'm starting a little runner and walker revolution. * * *

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It's not my problem... [blog post] * * * "Oh, somebody else will deal with that." "That's grim, somebody should do something." "Small businesses have a rough deal, it's really difficult to get ahead. The government should make it easier." Yesterday morning, I went out on my first run in months. At 7am. Just a little one to wake me up and kick-start a new healthy habit. I came back with my hands full of paper cups, squashed beer cans, and bits of plastic. Then I opened an email from my Superhero Morag, who was talking about the Dog Poo Fairy. You know, the one who comes along and picks up those bags of dog poo you see hanging off branches. Except, no. Wait. She doesn't do that, because there is no dog poo fairy. Morag is starting a little dog-walker revolution and I'm starting a little runner and walker revolution. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Don't get screwed by the Government [blog post] * * *

Have you seen the meme doing the rounds about pension cuts? It goes like this: "Under the current pension rules I will retire in 2050 on a pension worth £22,406 per annum. Under the proposed cuts to the pensions I will retire in 2050 on a pension worth £9,040 per annum. This is a reduction of £13,163 despite paying the same amount into the pension under both schemes." It then asks three questions:

Could you support a family on £9,240 per annum?Is it right that paying 8% of your wage into a pension for 40 years produces a pension which is 37% less than the minimum wage?Will the people who teach you ever be able to retire? If not, how will new jobs in academia be created?

The answers to questions 1 and 2 are, of course, "no". You can't live on that amount and it's not right. If you're paying a chunk of your salary into a pension scheme, with the expectation of future security, it sucks that it's going to be taken away.

But this meme caught my eye for another reason: you cannot rely on the Government or anyone else to see you safe and sound.

It's up to you.

The Government will screw you over at some point - it's what governments do. Not even deliberately, much of the time. There are simply going to be too many old people in years to come and not enough money to go around.

Whatever your job or your business, that situation is only going to get worse. We have an ageing population and a frighteningly blasé attitude to the coming crisis. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Don't get screwed by the Government [blog post] * * * Have you seen the meme doing the rounds about pension cuts? It goes like this: "Under the current pension rules I will retire in 2050 on a pension worth £22,406 per annum. Under the proposed cuts to the pensions I will retire in 2050 on a pension worth £9,040 per annum. This is a reduction of £13,163 despite paying the same amount into the pension under both schemes." It then asks three questions: Could you support a family on £9,240 per annum?Is it right that paying 8% of your wage into a pension for 40 years produces a pension which is 37% less than the minimum wage?Will the people who teach you ever be able to retire? If not, how will new jobs in academia be created? The answers to questions 1 and 2 are, of course, "no". You can't live on that amount and it's not right. If you're paying a chunk of your salary into a pension scheme, with the expectation of future security, it sucks that it's going to be taken away. But this meme caught my eye for another reason: you cannot rely on the Government or anyone else to see you safe and sound. It's up to you. The Government will screw you over at some point - it's what governments do. Not even deliberately, much of the time. There are simply going to be too many old people in years to come and not enough money to go around. Whatever your job or your business, that situation is only going to get worse. We have an ageing population and a frighteningly blasé attitude to the coming crisis. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
How to do magic [blog post] * * *

Your brain is an incredible structure, capable of extraordinary feats. Almost magical feats.

For example, it can convince you you're total crap in the face of all evidence to the contrary.

It can construct an entire world in the blink of an eye – literally (this is how sight works). It can make you feel, see, taste, and touch something just by reading vivid stories (that'll be sensory receptors in your cortex). And it can retain habits even if it's been damaged.

One of the stories in The Power of Habit is all about a man whose brain was badly damaged as the result of an illness. He couldn't remember anything within the last 20 years or so. * * *

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How to do magic [blog post] * * * Your brain is an incredible structure, capable of extraordinary feats. Almost magical feats. For example, it can convince you you're total crap in the face of all evidence to the contrary. It can construct an entire world in the blink of an eye – literally (this is how sight works). It can make you feel, see, taste, and touch something just by reading vivid stories (that'll be sensory receptors in your cortex). And it can retain habits even if it's been damaged. One of the stories in The Power of Habit is all about a man whose brain was badly damaged as the result of an illness. He couldn't remember anything within the last 20 years or so. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Why is life so hard? [blog post] * * *

What are you grateful for?

I only ask because I was listening to a podcast over the weekend about gratitude.

Not an airy-fairy group hugs glitter-fest heartpreneur (VOMIT) podcast... it was Freakonomics. All about psychology and behavioural economics.

They were talking about people. Everyday people like you and me.

Specifically, why some people always think, "why is my life so hard?" (Incidentally, whenever I hear someone come out with the nonsense "life is hard" I'm always tempted to reply: "compared to what?") And that got me and Joe talking, because neither of us ever feels like we have a harder time, or more obstacles to climb over, than other people do.

We never feel like "everything always happens to us" and we're always fighting a strong headwind.

But we both know people just like that and I bet you do too.

Feeling like we have it worse than others breeds resentment, and undervaluing advantages leads to ungratefulness and unhappiness.

The social psychologists we were listening to talked about all manner of fascinating brain-related ideas, but one of them stuck with me. * * *

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Why is life so hard? [blog post] * * * What are you grateful for? I only ask because I was listening to a podcast over the weekend about gratitude. Not an airy-fairy group hugs glitter-fest heartpreneur (VOMIT) podcast... it was Freakonomics. All about psychology and behavioural economics. They were talking about people. Everyday people like you and me. Specifically, why some people always think, "why is my life so hard?" (Incidentally, whenever I hear someone come out with the nonsense "life is hard" I'm always tempted to reply: "compared to what?") And that got me and Joe talking, because neither of us ever feels like we have a harder time, or more obstacles to climb over, than other people do. We never feel like "everything always happens to us" and we're always fighting a strong headwind. But we both know people just like that and I bet you do too. Feeling like we have it worse than others breeds resentment, and undervaluing advantages leads to ungratefulness and unhappiness. The social psychologists we were listening to talked about all manner of fascinating brain-related ideas, but one of them stuck with me. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing  #mindset  #gratitude  #mindfulnesd 
Are your insides on the outside? [blog post] * * *

Rob Lowe is a very wise man.

Yes, I'm talking about that Rob Lowe: the actor from The West Wing, Wayne's World, St Elmo's Fire, and other classics.

He said: "Never compare your insides to somebody else's outsides." It's a good thing to say, because we all do it. Probably even famous Hollywood actors do it. Maybe especially famous Hollywood actors.

We look around at other people, particularly those whom we see as our peers, in our industry, and we think they're amazing. "Look at him, jetting off to the USA to speak at a conference, living the life of Riley!" "Look at her, swimming in new clients and with people crawling over themselves to give her money!" "Look at that cat, snoozing away without a care in the world!" Fuck those people!

Okay, not the cat. * * *

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Are your insides on the outside? [blog post] * * * Rob Lowe is a very wise man. Yes, I'm talking about that Rob Lowe: the actor from The West Wing, Wayne's World, St Elmo's Fire, and other classics. He said: "Never compare your insides to somebody else's outsides." It's a good thing to say, because we all do it. Probably even famous Hollywood actors do it. Maybe especially famous Hollywood actors. We look around at other people, particularly those whom we see as our peers, in our industry, and we think they're amazing. "Look at him, jetting off to the USA to speak at a conference, living the life of Riley!" "Look at her, swimming in new clients and with people crawling over themselves to give her money!" "Look at that cat, snoozing away without a care in the world!" Fuck those people! Okay, not the cat. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
There's been a murrrrrrrderrrrrrrr[blog post] * * *

It was a love affair gone badly wrong.

There was a time I couldn't get enough of him... I loved his wily ways.

His little habit of joining two ideas was sexy.

The way he gave me space to pause, and breathe.

Until everything changed.

That was the night I hid in the next paragraph with an automatic eraser and wiped him off the face of the earth.

The semicolon and I were done.

Finito.

Full stopped. * * *

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There's been a murrrrrrrderrrrrrrr[blog post] * * * It was a love affair gone badly wrong. There was a time I couldn't get enough of him... I loved his wily ways. His little habit of joining two ideas was sexy. The way he gave me space to pause, and breathe. Until everything changed. That was the night I hid in the next paragraph with an automatic eraser and wiped him off the face of the earth. The semicolon and I were done. Finito. Full stopped. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Tim Minchin, Jocelyn Bell Burnell, and Oscar Wilde -- oh my! [blog post] * * *

Everyone everywhere seems to be yelling "be yourself". This is good advice, because everyone else is taken.

It's advice I bandy around, too, because my raison d'être is to help you be more interesting, to stand out.

But there's a crucial first step, too. One that's not often talked about.

It's finding your direction. Finding someone or something you admire, and being a little more like them. For a while, at least.

We all start off following someone. We find someone we like the look of, whose ethos we admire, and we emulate them just a little bit.

Even if we don't mean to, we do.

We try not to outright copy. Nobody likes a copycat. * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Tim Minchin, Jocelyn Bell Burnell, and Oscar Wilde -- oh my! [blog post] * * * Everyone everywhere seems to be yelling "be yourself". This is good advice, because everyone else is taken. It's advice I bandy around, too, because my raison d'être is to help you be more interesting, to stand out. But there's a crucial first step, too. One that's not often talked about. It's finding your direction. Finding someone or something you admire, and being a little more like them. For a while, at least. We all start off following someone. We find someone we like the look of, whose ethos we admire, and we emulate them just a little bit. Even if we don't mean to, we do. We try not to outright copy. Nobody likes a copycat. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
A big big hole [blog post] * * *

When you’ve got a mahoosive hole in the side of your house and the timber sole plate is so rotted you can crumble it with your fingers, you have to make a decision fast.

That was our “oh shit!” moment on Saturday, during The Dingle renovation. 
We’ve been replacing brick panels in our timber-framed cottage, because the bricks are soaking wet and surrounded by concrete.

Which rots wood.

Hence the horrifying spectacle we found on Saturday.

We spent a few minutes wailing and hoping a grownup would arrive and tell us what to do…

Then we realised we were on our own.

We didn’t know any grownups.

It was just us.

So we did what any self-respecting bodger would do and Googled it.

Actually, what we really did was sit down and think about it. What used to be there? What was its purpose? What could we do instead? * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips  #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing #problemsolving #thinkforyourself #smallbusinessmarketing #businessforsuperheroes
A big big hole [blog post] * * * When you’ve got a mahoosive hole in the side of your house and the timber sole plate is so rotted you can crumble it with your fingers, you have to make a decision fast. That was our “oh shit!” moment on Saturday, during The Dingle renovation. We’ve been replacing brick panels in our timber-framed cottage, because the bricks are soaking wet and surrounded by concrete. Which rots wood. Hence the horrifying spectacle we found on Saturday. We spent a few minutes wailing and hoping a grownup would arrive and tell us what to do… Then we realised we were on our own. We didn’t know any grownups. It was just us. So we did what any self-respecting bodger would do and Googled it. Actually, what we really did was sit down and think about it. What used to be there? What was its purpose? What could we do instead? * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing  #problemsolving  #thinkforyourself  #smallbusinessmarketing  #businessforsuperheroes 
We're going to drown in a deluge of crap [blog post] * * *

Over the next couple of years, we're going to drown in a deluge of shite.

That's my prediction for online marketing.

Take a look at Twitter, LinkedIn, and the marketing sites. Every time you turn around, another mention of "content marketing" or "brand storytelling" will slap you in the face like a sockful of wet sand.

They're the buzzwords of the moment.

Everyone's jumped on them.

But what these new-timers seem to forget –or never realised at all – is all this "content" is simply marketing. Words and pictures designed to persuade us to do something.

Hopefully buy from us.

Those of us digging away in the trenches of direct response marketing, though, are braced for a utter tidal wave of crap coming our way.

Because as small and large businesses jump on the content surfboard, demand for more and more and MORE content will increase.

Copywriters and marketers will struggle to cope with demands so businesses will hire worse and worse writers to produce more and more rubbish.

They'll scour the web for information, change a few words here and there, and dilute an already homeopathic page of nonsense.

And the upshot? * * *

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We're going to drown in a deluge of crap [blog post] * * * Over the next couple of years, we're going to drown in a deluge of shite. That's my prediction for online marketing. Take a look at Twitter, LinkedIn, and the marketing sites. Every time you turn around, another mention of "content marketing" or "brand storytelling" will slap you in the face like a sockful of wet sand. They're the buzzwords of the moment. Everyone's jumped on them. But what these new-timers seem to forget –or never realised at all – is all this "content" is simply marketing. Words and pictures designed to persuade us to do something. Hopefully buy from us. Those of us digging away in the trenches of direct response marketing, though, are braced for a utter tidal wave of crap coming our way. Because as small and large businesses jump on the content surfboard, demand for more and more and MORE content will increase. Copywriters and marketers will struggle to cope with demands so businesses will hire worse and worse writers to produce more and more rubbish. They'll scour the web for information, change a few words here and there, and dilute an already homeopathic page of nonsense. And the upshot? * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
How about a little SELF love, hmmm? ;) [new blog post] * * *

Hello my loverrrrrrr. It's that time of the year again.

Schmaltzy Hallmark cards. Petrol station flowers.

Yep: it's Scramble Day! (As my Superhero Lisa put it in her daily email yesterday, and made me snort tea out of my nose)

So named because of the mad scramble to not be a crap boyfriend /girlfriend /wife /husband /life partner /mum (because there's always a Valentine's card from your mum when you're a kid, right?) So, are you scrambling around like a crazed, guilty lunatic, hoping to avert the wrath of your loved one?

Are you waiting on tenterhooks to find out whether you have any secret admirers?

Or do you, like me, refuse to participate in this enforced romance and sit grumbling like a Scrooge as everyone else turns into that heart-eyes emoji for the day? (I'm just kidding. I'm a smooshy old romantic at heart, too, really.) * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
How about a little SELF love, hmmm? ;) [new blog post] * * * Hello my loverrrrrrr. It's that time of the year again. Schmaltzy Hallmark cards. Petrol station flowers. Yep: it's Scramble Day! (As my Superhero Lisa put it in her daily email yesterday, and made me snort tea out of my nose) So named because of the mad scramble to not be a crap boyfriend /girlfriend /wife /husband /life partner /mum (because there's always a Valentine's card from your mum when you're a kid, right?) So, are you scrambling around like a crazed, guilty lunatic, hoping to avert the wrath of your loved one? Are you waiting on tenterhooks to find out whether you have any secret admirers? Or do you, like me, refuse to participate in this enforced romance and sit grumbling like a Scrooge as everyone else turns into that heart-eyes emoji for the day? (I'm just kidding. I'm a smooshy old romantic at heart, too, really.) * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
NOT the best tiny story ever written [new blog post] * * * "Baby shoes for sale. Never worn." Hemingway's little 6-word story is often held up as an example of how to really pare writing down and tell a story in as few words as possible.

The best tiny story ever written? No, not in my humble (but correct) opinion.

It's a great example of a sparse framework that allows you to construct a story around it, though. There could be any number of reasons why those baby shoes are for sale, from the tragic to the mundane.

It's up to you to fill in the blanks.

When you're writing stories to sell your products and services, though, you don't want to leave that many blanks for your customers to fill in.

They might not fill them in with details leading to them buying from you.

So how do you tell persuasive stories that end with someone buying from you? * * *

Click link in the bio to keep reading 👆👆👆 #smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
NOT the best tiny story ever written [new blog post] * * * "Baby shoes for sale. Never worn." Hemingway's little 6-word story is often held up as an example of how to really pare writing down and tell a story in as few words as possible. The best tiny story ever written? No, not in my humble (but correct) opinion. It's a great example of a sparse framework that allows you to construct a story around it, though. There could be any number of reasons why those baby shoes are for sale, from the tragic to the mundane. It's up to you to fill in the blanks. When you're writing stories to sell your products and services, though, you don't want to leave that many blanks for your customers to fill in. They might not fill them in with details leading to them buying from you. So how do you tell persuasive stories that end with someone buying from you? * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Where do lapdancers come from? [Blog post] * * *

So far out of my comfort zone I was on a different planet, I broke out in a nervous sweat.

How on earth had I found myself at a lapdancing workshop?

It's not something I'd ever thought about doing. Professionally or otherwise. Yet here I was. Along with 11 other women of varying levels of discomfort.

My social awkwardness was in its element.

But, having got myself here, I was damn well going to put 100% effort in. Otherwise, what's the point? I may as well have stayed home.

You may be wondering how I found myself at a lapdancing workshop. My reasons are threefold.

Firstly, I thought it might be fun, despite the fact that I'm more comfortable with clown than siren. (It was super-fun, because the teacher made it that way.) Secondly, I'm doing my first ever pole dancing competition in April, and I'm working with all types of dance so I can create a great routine. (Eep.) Thirdly, I like to do stuff that scares me shitless. (When I say "like"...) * * *

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Where do lapdancers come from? [Blog post] * * * So far out of my comfort zone I was on a different planet, I broke out in a nervous sweat. How on earth had I found myself at a lapdancing workshop? It's not something I'd ever thought about doing. Professionally or otherwise. Yet here I was. Along with 11 other women of varying levels of discomfort. My social awkwardness was in its element. But, having got myself here, I was damn well going to put 100% effort in. Otherwise, what's the point? I may as well have stayed home. You may be wondering how I found myself at a lapdancing workshop. My reasons are threefold. Firstly, I thought it might be fun, despite the fact that I'm more comfortable with clown than siren. (It was super-fun, because the teacher made it that way.) Secondly, I'm doing my first ever pole dancing competition in April, and I'm working with all types of dance so I can create a great routine. (Eep.) Thirdly, I like to do stuff that scares me shitless. (When I say "like"...) * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Have you tried turning it off and on again? [new blog post]
* * *

What's your story?

Have you been a lion tamer? Rescued elephants? Walked the length of the British Isles on your hands?

How can you bring it into your business, so you stand out?

Kyle, one of my Superheroes, invited me to speak at his BitPro meeting this week. It was a group of IT business owners who want to learn and grow and generally do better in business.

Which is pretty cool.

It was Kyle's first meeting, and he wanted me to kick it off with a talk about how to be more interesting.

Aside from being totally flattered at being the first speaker, I had a great time.

Now, IT isn't known for being the most fascinating industry around... In fact, I suspect for most of us, it goes as far as, "WHY WON'T THIS STUPID MACHINE WORK? IT'S RUINING MY ENTIRE LIFE!" at our end -- And, "Have you tried turning it off and on again?" from their end. * * *

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Have you tried turning it off and on again? [new blog post] * * * What's your story? Have you been a lion tamer? Rescued elephants? Walked the length of the British Isles on your hands? How can you bring it into your business, so you stand out? Kyle, one of my Superheroes, invited me to speak at his BitPro meeting this week. It was a group of IT business owners who want to learn and grow and generally do better in business. Which is pretty cool. It was Kyle's first meeting, and he wanted me to kick it off with a talk about how to be more interesting. Aside from being totally flattered at being the first speaker, I had a great time. Now, IT isn't known for being the most fascinating industry around... In fact, I suspect for most of us, it goes as far as, "WHY WON'T THIS STUPID MACHINE WORK? IT'S RUINING MY ENTIRE LIFE!" at our end -- And, "Have you tried turning it off and on again?" from their end. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Once upon a time, a little business died [new blog post] * * *

Storytelling! You need storytelling or the bottom will fall out of your business!

Get your shiny objects here!

Good lord, but the online marketing world has gone bonkers for storytelling lately.

There's a whole lotta bandwagon jumping and ludicrous claims.

And there's a metric butt-ton of bad advice out there (not least of which is "YOU MUST HAVE BRAND STORYTELLING OR THE WORLD WILL END". I mean, wtf is "brand storytelling" anyway?). While all the shrieking and shiny-object grabbing goes on, those of us who've been working in direct response marketing for years are rolling our eyes.

Storytelling has always been important in selling.

It will always be important in selling.

But not like this: * * *

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Once upon a time, a little business died [new blog post] * * * Storytelling! You need storytelling or the bottom will fall out of your business! Get your shiny objects here! Good lord, but the online marketing world has gone bonkers for storytelling lately. There's a whole lotta bandwagon jumping and ludicrous claims. And there's a metric butt-ton of bad advice out there (not least of which is "YOU MUST HAVE BRAND STORYTELLING OR THE WORLD WILL END". I mean, wtf is "brand storytelling" anyway?). While all the shrieking and shiny-object grabbing goes on, those of us who've been working in direct response marketing for years are rolling our eyes. Storytelling has always been important in selling. It will always be important in selling. But not like this: * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
"I'm not a 6b climber" [new blog post] * * *

Did you know your mind can do magic tricks?

It can totally hobble you... or it can help you do stuff you never thought possible.

Let me explain.

I used to regularly go rock climbing (indoors). Each route up the wall is graded depending on its difficulting.

Some are just plain physically hard: you need strength and flexibility and stamina. Others are technical: they require problem-solving, balance, and fiddly moves.

The higher the grade, the more difficult the climb.

At our old wall (Bear Rock at the University of Warwick) the routes start at about 3+ (very, very easy) and go up to 8a (you need to be spiderman or possibly a gecko). I was comfortably leading 5+ routes and top-roping 6a+ routes.

One morning, Joe called me over and told me I was climbing "this blue one" next. "What is it?" I asked. "Just climb it. You'll like it," he said.

Okay. * * *

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"I'm not a 6b climber" [new blog post] * * * Did you know your mind can do magic tricks? It can totally hobble you... or it can help you do stuff you never thought possible. Let me explain. I used to regularly go rock climbing (indoors). Each route up the wall is graded depending on its difficulting. Some are just plain physically hard: you need strength and flexibility and stamina. Others are technical: they require problem-solving, balance, and fiddly moves. The higher the grade, the more difficult the climb. At our old wall (Bear Rock at the University of Warwick) the routes start at about 3+ (very, very easy) and go up to 8a (you need to be spiderman or possibly a gecko). I was comfortably leading 5+ routes and top-roping 6a+ routes. One morning, Joe called me over and told me I was climbing "this blue one" next. "What is it?" I asked. "Just climb it. You'll like it," he said. Okay. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
The writing style was atrocious! [new blog post] * * *

Got books?

Not reading them?

Join Bookaholics Anonymous, my sexy book club.

If you're on the fence about joining my free Book Club, here's a little piece of feedback from Bookaholic and Superhero Morag. "I couldn't manage to make the Friday call and when I saw the next book was Work The System my heart sank. I have to read it again? [When I first read it] I gave up halfway through because I thought the writing style was atrocious. "With The E-Myth Revisited I felt the same way -- the writing style got right up my nose. But it [the book club] made me go back and pick out the useful things, so I now feel I didn't waste my time originally reading it and then re-reading it. "So I'm going to do that again, but it reminded me of how much better your stuff is written." * * *

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The writing style was atrocious! [new blog post] * * * Got books? Not reading them? Join Bookaholics Anonymous, my sexy book club. If you're on the fence about joining my free Book Club, here's a little piece of feedback from Bookaholic and Superhero Morag. "I couldn't manage to make the Friday call and when I saw the next book was Work The System my heart sank. I have to read it again? [When I first read it] I gave up halfway through because I thought the writing style was atrocious. "With The E-Myth Revisited I felt the same way -- the writing style got right up my nose. But it [the book club] made me go back and pick out the useful things, so I now feel I didn't waste my time originally reading it and then re-reading it. "So I'm going to do that again, but it reminded me of how much better your stuff is written." * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
How to be sexy AND cool [new blog post] *
*
*
Reading makes you sexy.
Reading makes you cool.
Reading can get you off your arse and taking action... just like my Superhero Helen.
She's sexy, and cool, because she's in my Bookaholics Anonymous book club (as well as being one of my Superheroes).
Here's what she had to say about last month's book:
"I have loved this book. There have been too many lightbulb moments to remember. Thank you to the gentleman suggesting it.
"[I]t has opened my eyes.
"I have struggled with pinpointing my dream. Now something has clicked and I have vision. There is a lot of work to do yet again there is structure and a step plan on what is required.
"So much to say and yet so little time. This book is one of the best books I have read. Thank you, thank you for opening my eyes and giving me vision and a spark.
"I have also ordered the 12 week plan workbook you suggested. I love the idea of making things simple. "Keep it simple" I was once told and it is so true. Have a great zoom call." *
*
*

Click link in the bio to keep reading 👆👆👆
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How to be sexy AND cool [new blog post] * * * Reading makes you sexy. Reading makes you cool. Reading can get you off your arse and taking action... just like my Superhero Helen. She's sexy, and cool, because she's in my Bookaholics Anonymous book club (as well as being one of my Superheroes). Here's what she had to say about last month's book: "I have loved this book. There have been too many lightbulb moments to remember. Thank you to the gentleman suggesting it. "[I]t has opened my eyes. "I have struggled with pinpointing my dream. Now something has clicked and I have vision. There is a lot of work to do yet again there is structure and a step plan on what is required. "So much to say and yet so little time. This book is one of the best books I have read. Thank you, thank you for opening my eyes and giving me vision and a spark. "I have also ordered the 12 week plan workbook you suggested. I love the idea of making things simple. "Keep it simple" I was once told and it is so true. Have a great zoom call." * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Are you a sucker for a book? *
*
*
To my left, there is a tottering pile of books threatening to bury me alive any moment.
If you're anything like me, you'll know why.
Oh, perhaps you're a little tidier. Perhaps your books go neatly onto a bookshelf, rather than swaying gently in the breeze.
But I'd wager you're a sucker for a new book, just like me.
After all, you can always justify spending a little cash on a new book, can't you?
Reading it, on the other hand...
We have all the good intentions. But then we add another new book, and another – and they pile up.
So I started Bookaholics Anonymous. It's my free book club.
The pile of books finally swayed at me a little too menacingly. Plus, I could almost hear them whispering little guilt trips into my ears: "read me, please read me, help me fulfil my destiny... or I'm just a shredded tree..."
Sheesh, alright already.
So I started BA. For myself... but also for you. *
*
*

Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Are you a sucker for a book? * * * To my left, there is a tottering pile of books threatening to bury me alive any moment. If you're anything like me, you'll know why. Oh, perhaps you're a little tidier. Perhaps your books go neatly onto a bookshelf, rather than swaying gently in the breeze. But I'd wager you're a sucker for a new book, just like me. After all, you can always justify spending a little cash on a new book, can't you? Reading it, on the other hand... We have all the good intentions. But then we add another new book, and another – and they pile up. So I started Bookaholics Anonymous. It's my free book club. The pile of books finally swayed at me a little too menacingly. Plus, I could almost hear them whispering little guilt trips into my ears: "read me, please read me, help me fulfil my destiny... or I'm just a shredded tree..." Sheesh, alright already. So I started BA. For myself... but also for you. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Is your mental baggage drowning you? *
*
*
Have you heard the saying, "If we achieved everything we were capable of, we would literally astound ourselves"?
Thomas Edison said it, I believe.
I know I don't achieve everything I could... do you?
Maybe you don't want to spend all your time being all you could possibly be.
I get that.
You have wine to drink and chillaxing to do, just like the rest of us.
But wouldn't it be great if you could do a little more? Achieve a little more? Get just a little closer to being that tiddly-winks world champion superhero?
(Or whatever it is you do) *
*
*

Click link in the bio to keep reading 👆👆👆
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Is your mental baggage drowning you? * * * Have you heard the saying, "If we achieved everything we were capable of, we would literally astound ourselves"? Thomas Edison said it, I believe. I know I don't achieve everything I could... do you? Maybe you don't want to spend all your time being all you could possibly be. I get that. You have wine to drink and chillaxing to do, just like the rest of us. But wouldn't it be great if you could do a little more? Achieve a little more? Get just a little closer to being that tiddly-winks world champion superhero? (Or whatever it is you do) * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
You're not a 9-5 coffee-grind person... *
*
*
Let's face it,
 anything less than a big adventure just isn't cutting the mustard, is it?

You're a business owner. An entrepreneur.

You're not going to retire at 65 and then start living.

You're not waiting to snuggle up under a tartan rug and watch telly all day.

You have no interest in doing what everyone else is doing, right?

Good enough isn't good enough. It has to be simply fabulous.
The 9-5 coffee grind just isn't your bag, toots.

What you really crave is just what I crave: fun. Excitement. Comfort. Choice. Pleasure.

What really floats your canoe is just what floats mine: a real desire to help people. Live the good life. Travel the world.
But those things don’t come cheap, and loading up the credit card is just storing up trouble for the future. *
*
*

Click link in the bio to keep reading 👆👆👆
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You're not a 9-5 coffee-grind person... * * * Let's face it, anything less than a big adventure just isn't cutting the mustard, is it? You're a business owner. An entrepreneur. You're not going to retire at 65 and then start living. You're not waiting to snuggle up under a tartan rug and watch telly all day. You have no interest in doing what everyone else is doing, right? Good enough isn't good enough. It has to be simply fabulous. The 9-5 coffee grind just isn't your bag, toots. What you really crave is just what I crave: fun. Excitement. Comfort. Choice. Pleasure. What really floats your canoe is just what floats mine: a real desire to help people. Live the good life. Travel the world. But those things don’t come cheap, and loading up the credit card is just storing up trouble for the future. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Brains and tears and crazy ideas *
*
*
Nobody has time to be kind anymore.
Nobody seems to know how to lift themselves up without tearing someone else down.
Nobody wants to give the gift of their brains and tears and crazy ideas to others, for fear they'll get sucked drier than the Mojave desert.
Or so it seems...
I've been in lots of groups, both offline and online, and I've noticed a real dearth of... I don't know what to call it.
Entrepreneurial graciousness? Thoughtfulness? Beneficence?
But I do see a lot of folks tearing others down to try to elevate themselves.
Little snipes here and there.
Little jibes about goals not being big enough, or comments that contain a compliment but also contain a little smackdown – just so you don't develop a planet-sized head, you understand.
It would be easy to just retreat into your cosy blanket fort and keep your thoughts and ideas and fears and worries to yourself. Non-entrepreneurs and business owners don't understand, no matter how much they try.
And if you share that stuff with other entrepreneurs, you run the risk of being mocked, pushed down, or simply ignored. *
*
*

Click link in the bio to keep reading 👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
Brains and tears and crazy ideas * * * Nobody has time to be kind anymore. Nobody seems to know how to lift themselves up without tearing someone else down. Nobody wants to give the gift of their brains and tears and crazy ideas to others, for fear they'll get sucked drier than the Mojave desert. Or so it seems... I've been in lots of groups, both offline and online, and I've noticed a real dearth of... I don't know what to call it. Entrepreneurial graciousness? Thoughtfulness? Beneficence? But I do see a lot of folks tearing others down to try to elevate themselves. Little snipes here and there. Little jibes about goals not being big enough, or comments that contain a compliment but also contain a little smackdown – just so you don't develop a planet-sized head, you understand. It would be easy to just retreat into your cosy blanket fort and keep your thoughts and ideas and fears and worries to yourself. Non-entrepreneurs and business owners don't understand, no matter how much they try. And if you share that stuff with other entrepreneurs, you run the risk of being mocked, pushed down, or simply ignored. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Winestermind with the Hyphenator
*
*
*
There’s nothing like a group of like-minded lunatics who get you to kick you into doing the stuff you’re afraid of doing.
I’m in an old farmhouse, on the shores of a lake, just outside Toronto, with some marvellous and smart business owners.

It’s -25ºC outside, dropping to -30ºC overnight, so you could say this is the coolest mastermind in the west.
We’re hammering out the stuff we’re struggling with, we’re coming up with crazy and fun and profitable ideas, and we’re drinking some wine.
In fact, you could say this is a winestermind.
Misty the Hyphenator is running it, and she invited me to do a little speaking and teaching on how to be more fecking interesting.
I’m writing the book on that topic at the moment, so it’s all very well timed…
Here’s an little snippet: *
*
*

Click link in the bio to keep reading 👆👆👆👆
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Winestermind with the Hyphenator * * * There’s nothing like a group of like-minded lunatics who get you to kick you into doing the stuff you’re afraid of doing. I’m in an old farmhouse, on the shores of a lake, just outside Toronto, with some marvellous and smart business owners. It’s -25ºC outside, dropping to -30ºC overnight, so you could say this is the coolest mastermind in the west. We’re hammering out the stuff we’re struggling with, we’re coming up with crazy and fun and profitable ideas, and we’re drinking some wine. In fact, you could say this is a winestermind. Misty the Hyphenator is running it, and she invited me to do a little speaking and teaching on how to be more fecking interesting. I’m writing the book on that topic at the moment, so it’s all very well timed… Here’s an little snippet: * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Doing massive things is haaaaaaaaard, honey *
*
*
Writing a book... running a marathon... building a new website... climbing a mountain... doing the splits...
Oof.
In the face of any of those things, I don't blame you for going into panic mode then hiding from it.
Those are massive undertakings and you can't just... do them.
They're big ideas, and big ideas need to get you excited enough to take them outside and spank them thoroughly. Thoroughly enough to break them down into bite-sized chunks you can get your teeth around.
It's not really about writing the book, or running the marathon, or building the new website, or climbing the mountain, or doing the splits.
It's about all the daily, somewhat mundane actions you take to get there. *
*
*

Click link in the bio to keep reading 👆👆👆
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Doing massive things is haaaaaaaaard, honey * * * Writing a book... running a marathon... building a new website... climbing a mountain... doing the splits... Oof. In the face of any of those things, I don't blame you for going into panic mode then hiding from it. Those are massive undertakings and you can't just... do them. They're big ideas, and big ideas need to get you excited enough to take them outside and spank them thoroughly. Thoroughly enough to break them down into bite-sized chunks you can get your teeth around. It's not really about writing the book, or running the marathon, or building the new website, or climbing the mountain, or doing the splits. It's about all the daily, somewhat mundane actions you take to get there. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
How to stop working like a crazed crack-head [blog post]
*
*
*
It's like crack cocaine, and you're thoroughly addicted.

So am I.

To social media, to email, to the games on your iPhone, to Snapchat and Whatsapp and that text that just arrived.

Digital candy, that's what Gemma called it when she told me what she struggles with when it comes to productivity.

I think we all know what she means... Call it fear of missing out. Call it a need for connection. Call it whatever you like, but it's destroying your productivity and your ability to get things done. (Not to mention making you miss out on a whole bunch of amazing stuff in the real world.) I know why you reach for your phone or your favourite social network when you know you should be doing the important work in front of you.

I know why you procrastinate furiously, while at the same time beating yourself about it mercilessly.

I know why it's so verrrrry difficult to get started and how frustrating that makes you feel.

I know all these things because I feel them too.

But I also know what the antidote is...
*
*
*

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How to stop working like a crazed crack-head [blog post] * * * It's like crack cocaine, and you're thoroughly addicted. So am I. To social media, to email, to the games on your iPhone, to Snapchat and Whatsapp and that text that just arrived. Digital candy, that's what Gemma called it when she told me what she struggles with when it comes to productivity. I think we all know what she means... Call it fear of missing out. Call it a need for connection. Call it whatever you like, but it's destroying your productivity and your ability to get things done. (Not to mention making you miss out on a whole bunch of amazing stuff in the real world.) I know why you reach for your phone or your favourite social network when you know you should be doing the important work in front of you. I know why you procrastinate furiously, while at the same time beating yourself about it mercilessly. I know why it's so verrrrry difficult to get started and how frustrating that makes you feel. I know all these things because I feel them too. But I also know what the antidote is... * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Pirouette your way into a fascinating business *
*
*
Last night was a real treat: the ballet at the Royal Opera House with my grandma, my mum, and my niece.
Have you ever been to the Royal Opera House? It's just one big WOW from the moment you see it.
And the ballet... was stunning.
We saw The Nutcracker by the Royal Ballet.
I thought I'd know what to expect, because I know the story and I've seen The Nutcracker twice before over the years...
But it was totally different! It was familiar, of course, yet Peter Wright (the choreographer) brought his own unique take to the ballet and made it entirely his own.
He blended much-loved original choreography, like the pas-de-deux of the Sugar Plum Fairy and her prince, and incorporated new dances and new threads to the story.
The ballet had a new ending, which was much more true to the story itself. The main characters had much more to do in the second Act, which worked beautifully.
And the set and costumes were just magnificent. Eyeball-popping! It was a hell of a show. *
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Pirouette your way into a fascinating business * * * Last night was a real treat: the ballet at the Royal Opera House with my grandma, my mum, and my niece. Have you ever been to the Royal Opera House? It's just one big WOW from the moment you see it. And the ballet... was stunning. We saw The Nutcracker by the Royal Ballet. I thought I'd know what to expect, because I know the story and I've seen The Nutcracker twice before over the years... But it was totally different! It was familiar, of course, yet Peter Wright (the choreographer) brought his own unique take to the ballet and made it entirely his own. He blended much-loved original choreography, like the pas-de-deux of the Sugar Plum Fairy and her prince, and incorporated new dances and new threads to the story. The ballet had a new ending, which was much more true to the story itself. The main characters had much more to do in the second Act, which worked beautifully. And the set and costumes were just magnificent. Eyeball-popping! It was a hell of a show. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Let go of this and start flying [RADvent Calendar Door 22] *
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Behind RADvent Calendar Door Number 22, I have for you a belief worth hanging onto:
The moment you let go of the idea you have to be perfect, is the moment you start being amazing.
Perfect doesn't exist.
And perfect is boring.
It's the imperfections, the spaces between the notes, the words not said, that make us fascinating.
Nobody buys art because it's perfect. If we wanted a perfect reproduction, we'd take a photograph. We buy art because it's someone's flawed interpretation of the world.
We don't go and listen to live music for it to be perfect. We go to see the band do their interpretation of their songs in that particular way on that particular night and we treasure the flaws, because the flaws make our experience unique.
The world is shades of grey, not black and white.
How many wonderful things don't get made by business owners because they're not perfect? How many times have you not done something, just in case it's not perfect?
What would you do if you weren't afraid? *
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Let go of this and start flying [RADvent Calendar Door 22] * * * Behind RADvent Calendar Door Number 22, I have for you a belief worth hanging onto: The moment you let go of the idea you have to be perfect, is the moment you start being amazing. Perfect doesn't exist. And perfect is boring. It's the imperfections, the spaces between the notes, the words not said, that make us fascinating. Nobody buys art because it's perfect. If we wanted a perfect reproduction, we'd take a photograph. We buy art because it's someone's flawed interpretation of the world. We don't go and listen to live music for it to be perfect. We go to see the band do their interpretation of their songs in that particular way on that particular night and we treasure the flaws, because the flaws make our experience unique. The world is shades of grey, not black and white. How many wonderful things don't get made by business owners because they're not perfect? How many times have you not done something, just in case it's not perfect? What would you do if you weren't afraid? * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Use this 100-year-old productivity secret [RADvent Calendar Door 21] *
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Have you ever felt like your To Do list is going to beat you to death with a shovel and bury you in a shallow grave?
Or possibly wind itself around your neck in the middle of the night and strangle you like some giant horrifying tentacle of busyness?
I used to spend my life perpetually terrified of my To Do list. These days, I've tamed it -- and I'm going to show you how to do that today.
Behind RADvent Calendar Door Number 21, on the Winter Solstice shortest day, my gift to you is an incredibly effective century-old productivity trick.
It's part of this month's Superheroes Crew newsletter, but I wanted to share it with you to give you a little taster of what you'll get if you join us today.
Because today is your last chance to join before she goes to print.
But I'll come back to that.
Because first, I want to share this 100-year-old productivity secret: *
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Use this 100-year-old productivity secret [RADvent Calendar Door 21] * * * Have you ever felt like your To Do list is going to beat you to death with a shovel and bury you in a shallow grave? Or possibly wind itself around your neck in the middle of the night and strangle you like some giant horrifying tentacle of busyness? I used to spend my life perpetually terrified of my To Do list. These days, I've tamed it -- and I'm going to show you how to do that today. Behind RADvent Calendar Door Number 21, on the Winter Solstice shortest day, my gift to you is an incredibly effective century-old productivity trick. It's part of this month's Superheroes Crew newsletter, but I wanted to share it with you to give you a little taster of what you'll get if you join us today. Because today is your last chance to join before she goes to print. But I'll come back to that. Because first, I want to share this 100-year-old productivity secret: * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
The boiled egg of rage [RADvent Calendar Door 19]
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As I was shrieking at my boiled egg, it occurred to me that I may be overreacting.
After all, the boiled egg wasn't really the problem.
The problem was it's a week before Christmas and I've given myself too many things to do in one day, then an urgent thing cropped up and the entire day went to balls.
So my boiled egg bore the brunt of it.
(If you're wondering how an egg can induce incandescent rage, it was one of those eggs that won't peel nicely. The shell just came off in lumps.)
I sat down with my slightly disappointing sandwich and asked myself: if I were my client, what I would tell me?
The advice I gave myself is behind RADvent Calendar Door Number 19 for you to use on your very own pre-Christmas rage.
Take a deep breath. Make a cup of tea. Close your eyes for a few minutes or go for a walk in the fresh air.
Then, go back to your list of stuff and number it.
What needs to be done right now this minute? Do that first... *
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The boiled egg of rage [RADvent Calendar Door 19] * * * As I was shrieking at my boiled egg, it occurred to me that I may be overreacting. After all, the boiled egg wasn't really the problem. The problem was it's a week before Christmas and I've given myself too many things to do in one day, then an urgent thing cropped up and the entire day went to balls. So my boiled egg bore the brunt of it. (If you're wondering how an egg can induce incandescent rage, it was one of those eggs that won't peel nicely. The shell just came off in lumps.) I sat down with my slightly disappointing sandwich and asked myself: if I were my client, what I would tell me? The advice I gave myself is behind RADvent Calendar Door Number 19 for you to use on your very own pre-Christmas rage. Take a deep breath. Make a cup of tea. Close your eyes for a few minutes or go for a walk in the fresh air. Then, go back to your list of stuff and number it. What needs to be done right now this minute? Do that first... * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Stuttering into 2018 [RADvent Calendar Door 18]
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Last year, my mum told me about my stutter.
A stutter I have no memory of. When I was three years old, I struggled to talk, according to mum and dad. I was a little late to start speaking at all, apparently, and when I did I had an intermittent stutter.
One day after a visit to see friends, during which I got so frustrated at not being able to get my words out I bawled my eyes out, mum and dad decided to fix me.
So they bundled me and my baby brother up into the car and took us to Twycross Zoo for the day. The whole day was all about keeping me totally occupied – they didn't talk over me and they didn't prevent me from talking, but they talked to me constantly, had me doing stuff constantly, looking at the animals, learning about the animals, and generally filling my senses so I didn't have to time to either stutter or fret about it.
I never stuttered again.
Mum and dad didn't know anything about speech problems (no Google in those old days); they just had an idea and decided to try it out, and it seemed to work a treat. And although I don't remember at all, I'm so grateful for their epic parenting skills, because it must be so frustrating to not be able to get your words out.
In fact, my eyes are watering right now just thinking about the tremendous amount of love my childhood was filled with, and how very lucky I am.
My folks seem to have instilled this idea of "just give it a go and see what happens" into me. They've never been entrepreneurial (although mum had a childminding business when we were wee) but they've always encouraged us to try stuff and not worry about whether or not it'll work. It's always more about let's see if it'll work, and if it doesn't, we'll try something else.
If you run a business and you want to succeed, you have to take that attitude. *
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Stuttering into 2018 [RADvent Calendar Door 18] * * * Last year, my mum told me about my stutter. A stutter I have no memory of. When I was three years old, I struggled to talk, according to mum and dad. I was a little late to start speaking at all, apparently, and when I did I had an intermittent stutter. One day after a visit to see friends, during which I got so frustrated at not being able to get my words out I bawled my eyes out, mum and dad decided to fix me. So they bundled me and my baby brother up into the car and took us to Twycross Zoo for the day. The whole day was all about keeping me totally occupied – they didn't talk over me and they didn't prevent me from talking, but they talked to me constantly, had me doing stuff constantly, looking at the animals, learning about the animals, and generally filling my senses so I didn't have to time to either stutter or fret about it. I never stuttered again. Mum and dad didn't know anything about speech problems (no Google in those old days); they just had an idea and decided to try it out, and it seemed to work a treat. And although I don't remember at all, I'm so grateful for their epic parenting skills, because it must be so frustrating to not be able to get your words out. In fact, my eyes are watering right now just thinking about the tremendous amount of love my childhood was filled with, and how very lucky I am. My folks seem to have instilled this idea of "just give it a go and see what happens" into me. They've never been entrepreneurial (although mum had a childminding business when we were wee) but they've always encouraged us to try stuff and not worry about whether or not it'll work. It's always more about let's see if it'll work, and if it doesn't, we'll try something else. If you run a business and you want to succeed, you have to take that attitude. * * * Click link in the bio to keep reading 👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Are you a lastminute.com douchebag? [RADvent Calendar Door 14] *
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I have a confession to make, and also a really cool RADvent gift for you.
I am a lastminute.com douchebag.
Tomorrow evening, I'm gathering a few of my southern Superheroes for a festive curry in That London. We set the date weeks ago. I booked a hotel weeks ago.
Then I promptly forgot about it.
Suddenly, it's two weeks before Christmas and I had no restaurant booked. Can you imagine anything more humiliating than traipsing around with 10 people pressing our noses against restaurant windows while they curse me and think up awful things to do to me?
Well, maybe if you did it with no pants it'd be more humiliating.
So, yesterday, I was frantically scanning TripAdvisor looking for a decent curry place – when I stumbled across a magical website. *
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Are you a lastminute.com douchebag? [RADvent Calendar Door 14] * * * I have a confession to make, and also a really cool RADvent gift for you. I am a lastminute.com douchebag. Tomorrow evening, I'm gathering a few of my southern Superheroes for a festive curry in That London. We set the date weeks ago. I booked a hotel weeks ago. Then I promptly forgot about it. Suddenly, it's two weeks before Christmas and I had no restaurant booked. Can you imagine anything more humiliating than traipsing around with 10 people pressing our noses against restaurant windows while they curse me and think up awful things to do to me? Well, maybe if you did it with no pants it'd be more humiliating. So, yesterday, I was frantically scanning TripAdvisor looking for a decent curry place – when I stumbled across a magical website. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Oh holy hell what have I done? [RADvent Calendar Door 12]
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Oh holy shitballs what have I done?
Only entered a bloody pole dancing competition.
It's in April.
And I am sooooooooo far out of my comfort zone right now I can't even remember what it looks like.
I'm off for a private lesson with my instructor, so we can put together a routine for me and make it good enough to perform in front of other human beans... and even though it's just a lesson and a practice session, I'm deeply uncomfortable.
I've been pole-ing for around 12 years now, and in all that time I've never entered a competition. Never.
It's not been "my thing".
I've never wanted to.
I've just been doing it for fun.
Those have been my excuses, and I've stuck to them.
But really? The real reason I've never entered a competition? Is because I've been afraid to do so. Afraid to put myself out there in front of other women and men who've been doing this for less time than me, who'll be looking at me, and judging me.
They will weigh me. They will measure me. And they will find me wanting.
Or at least, that's what I've always thought... *
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Oh holy hell what have I done? [RADvent Calendar Door 12] * * * Oh holy shitballs what have I done? Only entered a bloody pole dancing competition. It's in April. And I am sooooooooo far out of my comfort zone right now I can't even remember what it looks like. I'm off for a private lesson with my instructor, so we can put together a routine for me and make it good enough to perform in front of other human beans... and even though it's just a lesson and a practice session, I'm deeply uncomfortable. I've been pole-ing for around 12 years now, and in all that time I've never entered a competition. Never. It's not been "my thing". I've never wanted to. I've just been doing it for fun. Those have been my excuses, and I've stuck to them. But really? The real reason I've never entered a competition? Is because I've been afraid to do so. Afraid to put myself out there in front of other women and men who've been doing this for less time than me, who'll be looking at me, and judging me. They will weigh me. They will measure me. And they will find me wanting. Or at least, that's what I've always thought... * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Do you know how to think? [RADvent Calendar Door 11] *
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Behind RADvent Calendar Door Number 11, I'm giving you perhaps the greatest gift of all.
The gift of thinking.
Because one thing I see people do, in business and out, all the damn time is not thinking.
They have a big hairy problem or challenge, and they tell everyone they can about it... repeatedly. The woe is strong in these ones.
Much woe. Many wailing.
And, you know, I'm not above a bit of woe and wailing myself. It can be cathartic.
It can even be fun.
But in the end, it doesn't get you anywhere useful.
What I don't see much of is people sitting down with a big blank piece of paper, writing their problem at the top, then thinking about how to solve it.
Here's what Earl Nightingale had to say about this: *
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Do you know how to think? [RADvent Calendar Door 11] * * * Behind RADvent Calendar Door Number 11, I'm giving you perhaps the greatest gift of all. The gift of thinking. Because one thing I see people do, in business and out, all the damn time is not thinking. They have a big hairy problem or challenge, and they tell everyone they can about it... repeatedly. The woe is strong in these ones. Much woe. Many wailing. And, you know, I'm not above a bit of woe and wailing myself. It can be cathartic. It can even be fun. But in the end, it doesn't get you anywhere useful. What I don't see much of is people sitting down with a big blank piece of paper, writing their problem at the top, then thinking about how to solve it. Here's what Earl Nightingale had to say about this: * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Da Vinci's productivity secrets revealed [RADvent Calendar Door 8] *
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Leonardo Da Vinci’s to-do list was extra AF (as the kids might say).
It was much, much cooler than my to-do list.
We do have one thing in common, though, Leonardo and I: we both carry around a notebook in which we write or draw anything that interests us, fascinates us, excites us…
So behind RADvent Calendar Door Numbero 8, I'm sharing with you this little nugget of wisdom from the great man himself:
"It is useful to constantly observe, note, and consider."
Very true. It is very useful.
Within one of Da Vinci’s notebooks, a curious person unearthed one of his to-do lists – written around 1490 – then translated it. Here it is – and take note of the very specific tasks he's written down. They're not woolly and vague, they're simple and precise: *
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Da Vinci's productivity secrets revealed [RADvent Calendar Door 8] * * * Leonardo Da Vinci’s to-do list was extra AF (as the kids might say). It was much, much cooler than my to-do list. We do have one thing in common, though, Leonardo and I: we both carry around a notebook in which we write or draw anything that interests us, fascinates us, excites us… So behind RADvent Calendar Door Numbero 8, I'm sharing with you this little nugget of wisdom from the great man himself: "It is useful to constantly observe, note, and consider." Very true. It is very useful. Within one of Da Vinci’s notebooks, a curious person unearthed one of his to-do lists – written around 1490 – then translated it. Here it is – and take note of the very specific tasks he's written down. They're not woolly and vague, they're simple and precise: * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Who was born at Christmas time? [RADvent Calendar Door 7] *
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Once upon a time, at Christmas, a very special and beloved person was born.
Amidst much anticipation and under twinkling stars, Rudolph the Red Nosed Reindeer came into the world in 1939, thanks to the pen of Montgomery Ward staff copywriter Bob L. May.
Behind RADvent Calendar Door Numbero 7, I’m giving you the gift of Rudolph’s story… and showing you how you can use it to make yourself stand out.
Montgomery Ward, once one of the biggest department stores in the world, used to buy and give away colouring books for Christmas every year, but that was an expensive thing to do. So in 1939, they asked Bob L. May to create their own book, and Rudolph was born.
What he created became one of the best-known Christmas tales. You know it: a bunch of youngsters, a little bullying, a job to do, some pesky fog, and the under-dog-reindeer done good.
What you might not know is how clever a marketing ploy this was — and how lucky Montgomery Ward and Bob L. May were that it took off. I doubt either the company nor the copywriter had any inkling of just how successful it would be.
The department store produced Rudolph as a magazine poem and gave away 2.4 million copies to its customers during the 1939 Christmas period — the only year it was made, because of war-time restrictions on paper.
You can imagine how quickly the magazine became a collector's item… *
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Who was born at Christmas time? [RADvent Calendar Door 7] * * * Once upon a time, at Christmas, a very special and beloved person was born. Amidst much anticipation and under twinkling stars, Rudolph the Red Nosed Reindeer came into the world in 1939, thanks to the pen of Montgomery Ward staff copywriter Bob L. May. Behind RADvent Calendar Door Numbero 7, I’m giving you the gift of Rudolph’s story… and showing you how you can use it to make yourself stand out. Montgomery Ward, once one of the biggest department stores in the world, used to buy and give away colouring books for Christmas every year, but that was an expensive thing to do. So in 1939, they asked Bob L. May to create their own book, and Rudolph was born. What he created became one of the best-known Christmas tales. You know it: a bunch of youngsters, a little bullying, a job to do, some pesky fog, and the under-dog-reindeer done good. What you might not know is how clever a marketing ploy this was — and how lucky Montgomery Ward and Bob L. May were that it took off. I doubt either the company nor the copywriter had any inkling of just how successful it would be. The department store produced Rudolph as a magazine poem and gave away 2.4 million copies to its customers during the 1939 Christmas period — the only year it was made, because of war-time restrictions on paper. You can imagine how quickly the magazine became a collector's item… * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
The pricing elephant in the room [RADvent Calendar Door 6] *
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Behind RADvent Door Numbero 6 comes the simplest tip ever.
Put your prices up by 10%. None of us is charging as much as we could be charging. None of us.
Let me tell you something: price is elastic.
Most of the time, we do not make buying decisions on price alone. Think about it: do you go for the cheapest shoes every time? The cheapest haircut?
Even the cheapest petrol or insurance?
The answer is no.
Apart from a very few total Scrooges, nobody drives miles out of their way to find the cheapest petrol. You go for the convenient one. *
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The pricing elephant in the room [RADvent Calendar Door 6] * * * Behind RADvent Door Numbero 6 comes the simplest tip ever. Put your prices up by 10%. None of us is charging as much as we could be charging. None of us. Let me tell you something: price is elastic. Most of the time, we do not make buying decisions on price alone. Think about it: do you go for the cheapest shoes every time? The cheapest haircut? Even the cheapest petrol or insurance? The answer is no. Apart from a very few total Scrooges, nobody drives miles out of their way to find the cheapest petrol. You go for the convenient one. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
What's your One Thing? [RADvent Calendar Door 4] *
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Quiet as a mouse and just as timid, he raised his left eyebrow.
He couldn't quite bring himself to raise his hand -- he might get noticed. But he could manage an eyebrow, then at least he could say he'd tried.
Of course, nobody would see him, and he wouldn't get to ask his question...
But when asked later, he could say he'd tried.
Raising an eyebrow isn't going to get you noticed. Not in the classroom, not in life, and not in business.
In fact, raising a hand isn't going to get it done, either.
What your industry needs is someone who'll put on their finest finery, rock a top hat, and strut into the centre of the stage with an offer to die for.
Are you raising your hand? Or are you marching in with confidence and fire?
Because if you're not marching in with confidence and fire, you're stuffed.
You don't have to be totally clown-like outrageous. If being loud and proud isn't really you, that's fine... but you do have to do something to get noticed.
You have to do something to stand out from the crowd. *
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #adventcalender #smallbusinesstips #standout #standoutfromthecrowd #sales #businesstips #smallbusinessmarketing
What's your One Thing? [RADvent Calendar Door 4] * * * Quiet as a mouse and just as timid, he raised his left eyebrow. He couldn't quite bring himself to raise his hand -- he might get noticed. But he could manage an eyebrow, then at least he could say he'd tried. Of course, nobody would see him, and he wouldn't get to ask his question... But when asked later, he could say he'd tried. Raising an eyebrow isn't going to get you noticed. Not in the classroom, not in life, and not in business. In fact, raising a hand isn't going to get it done, either. What your industry needs is someone who'll put on their finest finery, rock a top hat, and strut into the centre of the stage with an offer to die for. Are you raising your hand? Or are you marching in with confidence and fire? Because if you're not marching in with confidence and fire, you're stuffed. You don't have to be totally clown-like outrageous. If being loud and proud isn't really you, that's fine... but you do have to do something to get noticed. You have to do something to stand out from the crowd. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #adventcalender  #smallbusinesstips  #standout  #standoutfromthecrowd  #sales  #businesstips  #smallbusinessmarketing 
Do you have what it takes? [ blog post]
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Cover girl! Put some bass in your walk!
Head to toe. Let your whole body talk!
Yes I am a big RuPaul fan. And yes I am currently obsessed with RuPaul's Drag Race.
It is stuffed full of business (and life) lessons, for those with ears to see and eyes to hear.
Take one of my favourites:
It's not enough to just be beautiful.
Some of the queens on the show are beautiful. Like, I would think they were beautiful women if I passed them on the street.
But some of those stunning queens... that's all they have.
They don't bring much personality. They don't bring much innovation to the competition.
They rely on those looks -- and looks alone ain't enough.
They don't have what it takes to be the next drag superstar.
RuPaul is looking for star quality.
He's looking for charisma, uniqueness, nerve, and talent.
And so am I. *
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Do you have what it takes? [ blog post] * * * Cover girl! Put some bass in your walk! Head to toe. Let your whole body talk! Yes I am a big RuPaul fan. And yes I am currently obsessed with RuPaul's Drag Race. It is stuffed full of business (and life) lessons, for those with ears to see and eyes to hear. Take one of my favourites: It's not enough to just be beautiful. Some of the queens on the show are beautiful. Like, I would think they were beautiful women if I passed them on the street. But some of those stunning queens... that's all they have. They don't bring much personality. They don't bring much innovation to the competition. They rely on those looks -- and looks alone ain't enough. They don't have what it takes to be the next drag superstar. RuPaul is looking for star quality. He's looking for charisma, uniqueness, nerve, and talent. And so am I. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
The drag queen approach to business and life [ blog post]
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The word “mission” is bandied about a lot. Including by me.
So I’ve been thinking about it a lot.

Perhaps like you, I have more than one mission… I have side missions, I have rear missions, I have up missions and I have down missions.
But the Main Mission, I’ve realised recently, is this:
I want to help you find the confidence to be more. To do more. To enjoy more.
Because we all hold ourselves back. We kid ourselves it’s external stuff that gets in the way… but mostly, most of the time, it’s ourselves.
We’re all afraid of getting booed offstage, right?
I know I am.
All the time.
Every time I step up to give a talk or run a workshop.
Every time I put a new podcast out there.
Every time I make a video.
Every time I get up on a pole or trapeze to perform.
Every time I put a new cartoon up on Facebook. *
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
The drag queen approach to business and life [ blog post] * * * The word “mission” is bandied about a lot. Including by me. So I’ve been thinking about it a lot. Perhaps like you, I have more than one mission… I have side missions, I have rear missions, I have up missions and I have down missions. But the Main Mission, I’ve realised recently, is this: I want to help you find the confidence to be more. To do more. To enjoy more. Because we all hold ourselves back. We kid ourselves it’s external stuff that gets in the way… but mostly, most of the time, it’s ourselves. We’re all afraid of getting booed offstage, right? I know I am. All the time. Every time I step up to give a talk or run a workshop. Every time I put a new podcast out there. Every time I make a video. Every time I get up on a pole or trapeze to perform. Every time I put a new cartoon up on Facebook. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
One-step fix for spaghetti brain [ blog post]
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Spaghetti brain. That’s what I have today.
(And I have Carol, whom I met a couple of weekends ago at the Poodle to Pitbull Pet Biz Bootcamp to thank for that term)
You know when your thoughts are scattered, you have a bazillion and one things to do, and you’re not where you usually are so you can’t easily dive into a bucket of tea!
Today, I’m working from Joe’s offices, I have lots of calls booked in, and I have to perambulate a looooooong way to the kettle.
So my day started later than usual.
So I’m only now emailing you.
And I have what’s technically known as spaghetti brain.
But all this just highlights how well my scheduled day usually works, you see.
One of my calls was with someone who Borrowed My Brain this morning, and I’m going to share with you one big tip I gave her: *
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
One-step fix for spaghetti brain [ blog post] * * * Spaghetti brain. That’s what I have today. (And I have Carol, whom I met a couple of weekends ago at the Poodle to Pitbull Pet Biz Bootcamp to thank for that term) You know when your thoughts are scattered, you have a bazillion and one things to do, and you’re not where you usually are so you can’t easily dive into a bucket of tea! Today, I’m working from Joe’s offices, I have lots of calls booked in, and I have to perambulate a looooooong way to the kettle. So my day started later than usual. So I’m only now emailing you. And I have what’s technically known as spaghetti brain. But all this just highlights how well my scheduled day usually works, you see. One of my calls was with someone who Borrowed My Brain this morning, and I’m going to share with you one big tip I gave her: * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
The Curlywurly game [ blog post]
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Today, I am fizzing with excitement because Joe is coming home! I haven’t seen him for almost two weeks.
He’s been in Germany for two weeks, and then when he came home at the weekend, I was up north in Sunderland presenting at my friend Dom’s brilliant Poodle to Pitbull Pet Business Bootcamp.

So we’ve been like inept relay runners missing the tag.
But while he was home at the weekend, Joe created a game for me.
It’s a brilliant game, because each day I get rewarded with a Curlywurly (a British chocolate bar from the 1980s (not an out of date chocolate bar, a relic of my childhood) a living fossil chocolate, if you will)

The game is:
Find the Curlywurly!
If you follow me on Facebook and Instagram, you’ll have seen the ingenius hiding places he came up with. I have one left to find, and something tells me it’s going to be tricky…
It’s been really good fun, and it’s lessened the amount I miss him. A bit.
And it got me thinking about keeping your customers occupied. See, not that I’d forget about him at all ever, but hiding the Curlywurlys kept Joe at the top of my mind when I was feeling a bit lonely in the evenings.
It was a little slice of Joe humour and thoughtfulness from afar.
How often do you keep in touch with your customers and clients and prospects?
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips #curlywurly #cadbury #cadburychocolate #games #customerservice
The Curlywurly game [ blog post] * * * Today, I am fizzing with excitement because Joe is coming home! I haven’t seen him for almost two weeks. He’s been in Germany for two weeks, and then when he came home at the weekend, I was up north in Sunderland presenting at my friend Dom’s brilliant Poodle to Pitbull Pet Business Bootcamp. So we’ve been like inept relay runners missing the tag. But while he was home at the weekend, Joe created a game for me. It’s a brilliant game, because each day I get rewarded with a Curlywurly (a British chocolate bar from the 1980s (not an out of date chocolate bar, a relic of my childhood) a living fossil chocolate, if you will) The game is: Find the Curlywurly! If you follow me on Facebook and Instagram, you’ll have seen the ingenius hiding places he came up with. I have one left to find, and something tells me it’s going to be tricky… It’s been really good fun, and it’s lessened the amount I miss him. A bit. And it got me thinking about keeping your customers occupied. See, not that I’d forget about him at all ever, but hiding the Curlywurlys kept Joe at the top of my mind when I was feeling a bit lonely in the evenings. It was a little slice of Joe humour and thoughtfulness from afar. How often do you keep in touch with your customers and clients and prospects? * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #curlywurly  #cadbury  #cadburychocolate  #games  #customerservice 
The scariest thing in the world [ blog post]
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I know what you’re afraid of.
It’s the same thing I’m afraid of. The same thing every-bloody-body is afraid of.

You’re afraid of not knowing. Not knowing what comes next.
Not knowing what’ll happen if you do this thing or that thing.
Not knowing whether hiring this writer or that web designer is the right decision.
Not knowing enough about the thing you’re about to spend money on.
And I have the answer.
Study it.
Even if you’re not going to do it yourself.
You can never know too much, and the more you know, the less scary it is.
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Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
The scariest thing in the world [ blog post] * * * I know what you’re afraid of. It’s the same thing I’m afraid of. The same thing every-bloody-body is afraid of. You’re afraid of not knowing. Not knowing what comes next. Not knowing what’ll happen if you do this thing or that thing. Not knowing whether hiring this writer or that web designer is the right decision. Not knowing enough about the thing you’re about to spend money on. And I have the answer. Study it. Even if you’re not going to do it yourself. You can never know too much, and the more you know, the less scary it is. * * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Smash the monster under your bed [ blog post]
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You know when you were little and there was a monster in your bedroom?
You’d hide under the covers — because somehow your bedcovers have magical powers — and everything would be alright.

Okay, you couldn't really breathe and it got so hot you thought you might explode, but the monster couldn't get you.

Mostly, I don't hide under the bed from actual monsters anymore (unless I've just watched a scary film). These days, the monster is the sheer volume of stuff I have to do tomorrow and sometimes the best way to deal with it seems to be to hide under the covers.

Amiright?

Because no matter how much some of us might look like we have our shit together, let me tell you it's not like that all the time.

I've gone from scattered shit all over the place all the time, to mostly under control with a semi-regular let's stay in bed today day.

So I thought I'd share with you what I do when I feel like hiding under the covers.

I make a list! * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Smash the monster under your bed [ blog post] * * * You know when you were little and there was a monster in your bedroom? You’d hide under the covers — because somehow your bedcovers have magical powers — and everything would be alright. Okay, you couldn't really breathe and it got so hot you thought you might explode, but the monster couldn't get you. Mostly, I don't hide under the bed from actual monsters anymore (unless I've just watched a scary film). These days, the monster is the sheer volume of stuff I have to do tomorrow and sometimes the best way to deal with it seems to be to hide under the covers. Amiright? Because no matter how much some of us might look like we have our shit together, let me tell you it's not like that all the time. I've gone from scattered shit all over the place all the time, to mostly under control with a semi-regular let's stay in bed today day. So I thought I'd share with you what I do when I feel like hiding under the covers. I make a list! * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Stuck in a donkey rut [ blog post]
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I’m stuck in a donkey rut.
Now I’ve written it, it sounds a bit rude… but it’s not.
It’s just… I’ve made loads of progress with my cartooning skills, but I’m stuck. On Derek the Donkey.

Don’t get me wrong: I love Derek. He’s completely ace.
But I don’t just want to be a one-donkey cartoonist. I want a small set of characters, and I want to be able to create gags and stories.
I want really simple characters, too — not massively overcomplicated ones that take ages to draw, like I usually come up with.
So, what’s the answer?
I need to force myself out of my donkey rut, and the best way to do that is to look outside my own skull, my own sketchbooks, and my own way of doing things. I need to dive back into the cartooning group and start gathering inspiration.
Then I need a kick up the bum to act.
How about you? Are you stuck in a rut with anything at the moment? Hit reply and tell me what it is… * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Stuck in a donkey rut [ blog post] * * * I’m stuck in a donkey rut. Now I’ve written it, it sounds a bit rude… but it’s not. It’s just… I’ve made loads of progress with my cartooning skills, but I’m stuck. On Derek the Donkey. Don’t get me wrong: I love Derek. He’s completely ace. But I don’t just want to be a one-donkey cartoonist. I want a small set of characters, and I want to be able to create gags and stories. I want really simple characters, too — not massively overcomplicated ones that take ages to draw, like I usually come up with. So, what’s the answer? I need to force myself out of my donkey rut, and the best way to do that is to look outside my own skull, my own sketchbooks, and my own way of doing things. I need to dive back into the cartooning group and start gathering inspiration. Then I need a kick up the bum to act. How about you? Are you stuck in a rut with anything at the moment? Hit reply and tell me what it is… * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
You have an egg hanging out of your bum [ blog post]
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Have you ever seen a chicken running around with a half-laid egg hanging out of its bum? Chasing after a piece of toast?
I have, at my friend’s house.
And it reminded me of you… but don’t take offence, because it also reminded me of me.
Most of us are starters, not finishers. We’re business owners, so we’re easily excited and enthused by new ideas and big plans and the next shiny thing — but when it comes to finishing what we started?
We’re like chickens running around with a half-laid business egg hanging out of our backsides. Someone comes along with a delicious piece of tactical toast, and we abandon our half-laid egg mission.
It’s what happens when we get panicky and unfocused and lose sight of our goal. It’s what happens when we get overwhelmed and the weight of Things To Do start pressing down on us.
Those bright shiny objects, those cure-all magic beans being offered by all those experts… they start to look pretty tempting.
After all, this is hard work. It’s uncomfortable. And it’s exhausting.
But if you can just stick with it, finish what you started, you’ll be in the tiny, successful minority. But it takes a lot of will to do that.
So when someone comes along and offers you a magic pill that’ll easily put 6 figures in your pocket fast, it’s exciting.
The problem is, though, it’s just another distraction. Just another piece of toast. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
You have an egg hanging out of your bum [ blog post] * * * Have you ever seen a chicken running around with a half-laid egg hanging out of its bum? Chasing after a piece of toast? I have, at my friend’s house. And it reminded me of you… but don’t take offence, because it also reminded me of me. Most of us are starters, not finishers. We’re business owners, so we’re easily excited and enthused by new ideas and big plans and the next shiny thing — but when it comes to finishing what we started? We’re like chickens running around with a half-laid business egg hanging out of our backsides. Someone comes along with a delicious piece of tactical toast, and we abandon our half-laid egg mission. It’s what happens when we get panicky and unfocused and lose sight of our goal. It’s what happens when we get overwhelmed and the weight of Things To Do start pressing down on us. Those bright shiny objects, those cure-all magic beans being offered by all those experts… they start to look pretty tempting. After all, this is hard work. It’s uncomfortable. And it’s exhausting. But if you can just stick with it, finish what you started, you’ll be in the tiny, successful minority. But it takes a lot of will to do that. So when someone comes along and offers you a magic pill that’ll easily put 6 figures in your pocket fast, it’s exciting. The problem is, though, it’s just another distraction. Just another piece of toast. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Maybe they're right about you [ blog post]
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* “Your little business looks like fun, but when are you going to get a real job?”
The words twist in your gut, because secretly, you’ve asked yourself the same question, haven’t you?
All those sideways looks from well-meaning friends and family, worrying that you won’t make it, wondering what you’re doing and why you don’t just settle for a nice, safe, regular income like the rest of them.
And all the while, deep down, you’re wondering if they might be right.
Maybe you can’t do this.
Maybe you’re not cut out to run a business.
Maybe it will all go tits up and you’ll look stupid and they’ll all be right.
Worst of all, you feel like a freeloader because you’re not the one bringing in all the cashmoney. And although your partner doesn’t come right out and say it, you can feel it: when are you going to get a real job?
Some days… it’s tempting.
Nine-to-five.
Paycheck at the end of the month.
Bills paid.
Ticking along.
Safe.
But inside, something is screaming at you. Shuddering back from taking that nice safe paycheck and making money to line The Boss’s pockets. Shrinking from the gilded bars that’ll cage you in a “proper job”.
Because that’s why you started this business, isn’t it? * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Maybe they're right about you [ blog post] * * * “Your little business looks like fun, but when are you going to get a real job?” The words twist in your gut, because secretly, you’ve asked yourself the same question, haven’t you? All those sideways looks from well-meaning friends and family, worrying that you won’t make it, wondering what you’re doing and why you don’t just settle for a nice, safe, regular income like the rest of them. And all the while, deep down, you’re wondering if they might be right. Maybe you can’t do this. Maybe you’re not cut out to run a business. Maybe it will all go tits up and you’ll look stupid and they’ll all be right. Worst of all, you feel like a freeloader because you’re not the one bringing in all the cashmoney. And although your partner doesn’t come right out and say it, you can feel it: when are you going to get a real job? Some days… it’s tempting. Nine-to-five. Paycheck at the end of the month. Bills paid. Ticking along. Safe. But inside, something is screaming at you. Shuddering back from taking that nice safe paycheck and making money to line The Boss’s pockets. Shrinking from the gilded bars that’ll cage you in a “proper job”. Because that’s why you started this business, isn’t it? * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
YOUR DIRTY LITTLE SECRET LAID BARE
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“God, I’m such an idiot.” “Why am I so crap at this?” “I’m so clumsy.” “I’m such a muppet!” “Moron!” You’d never speak to anyone else this way, would you? So why do you think it’s okay to speak to yourself that way?

Not so long ago, I woke up actually thinking to myself, “I’m a fucking idiot.” * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
YOUR DIRTY LITTLE SECRET LAID BARE * * “God, I’m such an idiot.” “Why am I so crap at this?” “I’m so clumsy.” “I’m such a muppet!” “Moron!” You’d never speak to anyone else this way, would you? So why do you think it’s okay to speak to yourself that way? Not so long ago, I woke up actually thinking to myself, “I’m a fucking idiot.” * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Scared to death but doing it anyway.

See that person hiding in the corner at a party, working up the nerve to talk to someone?

That's me, that is.

See that person putting her foot into her mouth, followed by her entire leg?

That's me, that is.

Socially awkward should be my middle name.

I'm telling you this because it occurred to me this morning you might think all this comes easily to me. I email every day. I podcast every week. I get in touch with strangers and ask them to come on my show, or talk to me, or generally do something fun together.

I stand in front of a roomful of business owners and tell tall tales and teach them stuff -- and it's fun.

I get up on stage and perform on trapeze in front of hundreds of people -- and I bloody love it.

Every time I go out to talk to strangers, or perform in front of them, I spend two days fretting. Then I spend half an hour beforehand either barfing or thinking about barfing... 👆👆click link in bio to keep reading... .
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#smallbusiness #entrepreneur #copywriting #copywriter #cartooning #cartoonaday #davincicartooning #fear #circuseverydamnday #lifelooksbetterupsidedown
Scared to death but doing it anyway. See that person hiding in the corner at a party, working up the nerve to talk to someone? That's me, that is. See that person putting her foot into her mouth, followed by her entire leg? That's me, that is. Socially awkward should be my middle name. I'm telling you this because it occurred to me this morning you might think all this comes easily to me. I email every day. I podcast every week. I get in touch with strangers and ask them to come on my show, or talk to me, or generally do something fun together. I stand in front of a roomful of business owners and tell tall tales and teach them stuff -- and it's fun. I get up on stage and perform on trapeze in front of hundreds of people -- and I bloody love it. Every time I go out to talk to strangers, or perform in front of them, I spend two days fretting. Then I spend half an hour beforehand either barfing or thinking about barfing... 👆👆click link in bio to keep reading... . . . . #smallbusiness  #entrepreneur  #copywriting  #copywriter  #cartooning  #cartoonaday  #davincicartooning  #fear  #circuseverydamnday  #lifelooksbetterupsidedown 
Only giant progress will do - right? [new blog post]
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* “I nearly didn’t post this because I’m so frustrated.”
That’s what a pole-dancing friend of mine said on Instagram this morning.
She’s doing a bridge a day, so she can improve her backbend flexibility, and she’s posting progress photos on Instagram.
But today she felt like she’d made no progress at all. In fact, she felt like she was going backwards, because she couldn’t see a difference between today’s photo and one from a week ago.
I get it. Oh boy do I get it.
In pole and circus, in cartooning, and definitely in business.
We’re impatient creatures, and we want to see big progress NOW. It doesn’t help when we’re surrounded by people all posting their “after” lives. That’s the downside of following people who are further along than you: we’re always looking forward and upwards, and reaching further ourselves.
And that’s a good thing. We should be doing that.
But it’s super important to take time out to stop, and reflect, and look at how far we’ve come.
At the start, that’s tough, because we’ve not come far – and that’s going to be the test of your will to succeed.
At the start, after the initial enthusiasm has worn off, that’s when you’ll get frustrated and want to give up.
Don’t.
Because, as I’ve said before, progress is made in tiny beetle steps. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Only giant progress will do - right? [new blog post] * * * “I nearly didn’t post this because I’m so frustrated.” That’s what a pole-dancing friend of mine said on Instagram this morning. She’s doing a bridge a day, so she can improve her backbend flexibility, and she’s posting progress photos on Instagram. But today she felt like she’d made no progress at all. In fact, she felt like she was going backwards, because she couldn’t see a difference between today’s photo and one from a week ago. I get it. Oh boy do I get it. In pole and circus, in cartooning, and definitely in business. We’re impatient creatures, and we want to see big progress NOW. It doesn’t help when we’re surrounded by people all posting their “after” lives. That’s the downside of following people who are further along than you: we’re always looking forward and upwards, and reaching further ourselves. And that’s a good thing. We should be doing that. But it’s super important to take time out to stop, and reflect, and look at how far we’ve come. At the start, that’s tough, because we’ve not come far – and that’s going to be the test of your will to succeed. At the start, after the initial enthusiasm has worn off, that’s when you’ll get frustrated and want to give up. Don’t. Because, as I’ve said before, progress is made in tiny beetle steps. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Are you a rock? Then get moving! [new blog post]
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Tick. Tick. Tick.
Tick. Tick.
Tick.
Okay, now it’s glaring at me. The blank piece of paper.

It’s actually emanating waves of malice at me, because I can’t squeeze words out of my eyeballs and onto the page right now.
So what did I do?
I closed my eyes and listened. And heard the clock.
And wrote down what it said to me.
Because writers write, even when the words won’t come.
Sitting there and waiting for inspiration to strike will lead to starvation and cramp. Probably not in that order.
But just getting on with it gets you started.
This goes for anything in business or in life: sitting there worrying about getting started is always far worse than actually getting started, because we have this magnificent ability to build up little hitches into giant horrific mountains that look totally overwhelming.
Then, when we grit our teeth and just start, we realise they’re not giant horrific mountains after all.
They’re just little bumps we can step over. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Are you a rock? Then get moving! [new blog post] * * * Tick. Tick. Tick. Tick. Tick. Tick. Okay, now it’s glaring at me. The blank piece of paper. It’s actually emanating waves of malice at me, because I can’t squeeze words out of my eyeballs and onto the page right now. So what did I do? I closed my eyes and listened. And heard the clock. And wrote down what it said to me. Because writers write, even when the words won’t come. Sitting there and waiting for inspiration to strike will lead to starvation and cramp. Probably not in that order. But just getting on with it gets you started. This goes for anything in business or in life: sitting there worrying about getting started is always far worse than actually getting started, because we have this magnificent ability to build up little hitches into giant horrific mountains that look totally overwhelming. Then, when we grit our teeth and just start, we realise they’re not giant horrific mountains after all. They’re just little bumps we can step over. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Accidental money launderer – oops [new blog post]
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The other day, I did a simple little thing. For the longest time, I had the stupidest business name. It's six words long with 90 characters.
So I just changed the name. Five minutes online and a few quid -- sorted. Simples. Hurrah!
Apparently it was like lobbing a hand grenade into an accountant's palace... and the blast radius has just reached me.
Honestly, this is why I should be kept away from sharp objects.
In all seriousness, though, this is why we should not try to do everything ourselves. Even the tiny little things that are super easy and super simple...
Because my little "I'll just do this, no need to bother my accounting superheroes" escapade created hours of work for them to clear up my mess.
Which they are doing because they are wonderful, kind, patient people.
I simply didn't engage my brain long enough to think about what that company name is linked to: my bank account, HMRC, payroll, PayPal, Stripe, my email software, all my invoices, EVERYTHING IN THE BLOODY WORLD.
Of course, now they've sat me down and gently chastised and mocked me and pointed it out, it's obvious.
(And if you're sitting there shaking your head and rolling your eyes at me, that's fair enough -- but also, you know, I stick my tongue out at you because we all do this stupid stuff every now and then.)
The great thing is, though, I have grownups to look after me and help me clear up the mess.
If I hadn't?
I'd be spending probably the next two days frantically trying to stop being a money launderer and avoiding big scary women in jail.
So my lesson for today is: if you're doing your own accounts, stop it. Stop it right now.
Ain't nobody got time for that. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Accidental money launderer – oops [new blog post] * * * The other day, I did a simple little thing. For the longest time, I had the stupidest business name. It's six words long with 90 characters. So I just changed the name. Five minutes online and a few quid -- sorted. Simples. Hurrah! Apparently it was like lobbing a hand grenade into an accountant's palace... and the blast radius has just reached me. Honestly, this is why I should be kept away from sharp objects. In all seriousness, though, this is why we should not try to do everything ourselves. Even the tiny little things that are super easy and super simple... Because my little "I'll just do this, no need to bother my accounting superheroes" escapade created hours of work for them to clear up my mess. Which they are doing because they are wonderful, kind, patient people. I simply didn't engage my brain long enough to think about what that company name is linked to: my bank account, HMRC, payroll, PayPal, Stripe, my email software, all my invoices, EVERYTHING IN THE BLOODY WORLD. Of course, now they've sat me down and gently chastised and mocked me and pointed it out, it's obvious. (And if you're sitting there shaking your head and rolling your eyes at me, that's fair enough -- but also, you know, I stick my tongue out at you because we all do this stupid stuff every now and then.) The great thing is, though, I have grownups to look after me and help me clear up the mess. If I hadn't? I'd be spending probably the next two days frantically trying to stop being a money launderer and avoiding big scary women in jail. So my lesson for today is: if you're doing your own accounts, stop it. Stop it right now. Ain't nobody got time for that. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Judge me baby one more time [new blog post] *
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Scrolling through a Facebook networking group yesterday, I saw something that made me facepalm my glasses off my face and onto the floor.
Some guy asked: “Do you judge people by the car they drive?” And what followed was the most magnificent virtue-signalling bullshit I’ve seen in quite some time.
(Virtue-signalling, if you didn’t know, is “the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue”. It’s commonly used by douchebags to make themselves look good, often at the expense of others, and usually dishonestly. You’ll never find out what a virtue-signaller really thinks, because it’ll depend on whom they’re talking to.)
Buried within the virtue-signalling were two or three honest replies, along the lines of, “Yes, I do judge people by the car they drive.”
But the majority was snowflakes whining about the awful state of humanity, and how anyone who judges anyone based on what car they drive is a heinous human being.
The loudest shouter of all was someone who’d studied psychology, which I found mildly hilarious… but also troubling, because this individual has set himself up as a “coach” and will be proclaiming himself an expert.
Whatevs — this just strengthens my call for you to do your due diligence before signing up for any coaching or training.
Anyway, my point is this: we all make snap judgements all the time.
All the time. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Judge me baby one more time [new blog post] * * * Scrolling through a Facebook networking group yesterday, I saw something that made me facepalm my glasses off my face and onto the floor. Some guy asked: “Do you judge people by the car they drive?” And what followed was the most magnificent virtue-signalling bullshit I’ve seen in quite some time. (Virtue-signalling, if you didn’t know, is “the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue”. It’s commonly used by douchebags to make themselves look good, often at the expense of others, and usually dishonestly. You’ll never find out what a virtue-signaller really thinks, because it’ll depend on whom they’re talking to.) Buried within the virtue-signalling were two or three honest replies, along the lines of, “Yes, I do judge people by the car they drive.” But the majority was snowflakes whining about the awful state of humanity, and how anyone who judges anyone based on what car they drive is a heinous human being. The loudest shouter of all was someone who’d studied psychology, which I found mildly hilarious… but also troubling, because this individual has set himself up as a “coach” and will be proclaiming himself an expert. Whatevs — this just strengthens my call for you to do your due diligence before signing up for any coaching or training. Anyway, my point is this: we all make snap judgements all the time. All the time. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Stop touching your customers inappropriately [new blog post] *
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Are you touching your customers inappropriately?
ARE YOU?

Let me ask you a question. What would your reaction be if a potential date walked in to meet you, said hello, then grabbed your boobs? (Or your boy bits, if you’re boobily challenged)

You’d be outraged, right? You’d back away fast? Possibly call the police?

Of course.

So why are you grabbing your customers by the intimate danglies?

I only ask because this is what most businesses do.

They pile in, say hi, then yell about how they’ve got the answer to your problem and all you have to do is BUY MY STUFF NAAAAOOOW!

It’s a bit of a turnoff.

Aggressive, even. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Stop touching your customers inappropriately [new blog post] * * * Are you touching your customers inappropriately? ARE YOU? Let me ask you a question. What would your reaction be if a potential date walked in to meet you, said hello, then grabbed your boobs? (Or your boy bits, if you’re boobily challenged) You’d be outraged, right? You’d back away fast? Possibly call the police? Of course. So why are you grabbing your customers by the intimate danglies? I only ask because this is what most businesses do. They pile in, say hi, then yell about how they’ve got the answer to your problem and all you have to do is BUY MY STUFF NAAAAOOOW! It’s a bit of a turnoff. Aggressive, even. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
The learning curve in action :D There is a time in every Thing where once it was not a Thing. We often only see the shiny end result - here's some of my iceberg👉 new blog post...
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Stop touching your customers inappropriately [new blog post] *
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Are you touching your customers inappropriately?
ARE YOU?

Let me ask you a question. What would your reaction be if a potential date walked in to meet you, said hello, then grabbed your boobs? (Or your boy bits, if you’re boobily challenged)

You’d be outraged, right? You’d back away fast? Possibly call the police?

Of course.

So why are you grabbing your customers by the intimate danglies?

I only ask because this is what most businesses do.

They pile in, say hi, then yell about how they’ve got the answer to your problem and all you have to do is BUY MY STUFF NAAAAOOOW!

It’s a bit of a turnoff.

Aggressive, even. * *
Click link in the bio to keep reading (fingers)
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
#purestudios #pdtwistedgrip #marketing #smallbusiness #entrepreneur #fail #winning #lifelooksbetterupsidedown #circuseverydamnday#faceplant
The learning curve in action :D There is a time in every Thing where once it was not a Thing. We often only see the shiny end result - here's some of my iceberg👉 new blog post... 👇👇👇 Stop touching your customers inappropriately [new blog post] * * * Are you touching your customers inappropriately? ARE YOU? Let me ask you a question. What would your reaction be if a potential date walked in to meet you, said hello, then grabbed your boobs? (Or your boy bits, if you’re boobily challenged) You’d be outraged, right? You’d back away fast? Possibly call the police? Of course. So why are you grabbing your customers by the intimate danglies? I only ask because this is what most businesses do. They pile in, say hi, then yell about how they’ve got the answer to your problem and all you have to do is BUY MY STUFF NAAAAOOOW! It’s a bit of a turnoff. Aggressive, even. * * Click link in the bio to keep reading (fingers) #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips  #purestudios  #pdtwistedgrip  #marketing  #smallbusiness  #entrepreneur  #fail  #winning  #lifelooksbetterupsidedown  #circuseverydamnday #faceplant 
Why "never work for free" is crappy advice [new blog post] *
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* "Oh woe is me, the whole world is against me, I'm not successful because Reasons, woe, woe, woe..." ^^ that's pretty much what I saw on a Twitter feed this morning.

So today's rant is twofold.

Let's start with a wholly erroneous and damaging piece of advice shoved out at new freelancers everywhere: Never work for free! Rule 1

I have worked for free before. When I was starting out, untried, untested, and with no real clue what I was doing.

I've sent work on spec, and then got paying gigs from it.

Would I work for free now? No, but I have no need to do so. Telling new copywriters NEVER WORK FOR FREE OMG DOOM is idiotic and damaging.

Here's a top tip if you're a new creative -- or a new anybody -- find someone you really want to work with. Someone at the top of their game. And offer to do your absolute best work for them. If they don't like it or want it, no harm, no foul (you now have a portfolio piece). But if it makes them money -- they pay you.

You'll be surprised how often this works. And if you do well, they will come back for more.

The bottom line is, if you've been running a freelance business for a good while and you're still fighting off offers of "exposure", that's your fault. But that's a good thing, because it means it's in your power to change it... * *
Click link in the bio to keep reading 👆👆👆👆
What do you think? What's your experience of working for free?
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#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Why "never work for free" is crappy advice [new blog post] * * * "Oh woe is me, the whole world is against me, I'm not successful because Reasons, woe, woe, woe..." ^^ that's pretty much what I saw on a Twitter feed this morning. So today's rant is twofold. Let's start with a wholly erroneous and damaging piece of advice shoved out at new freelancers everywhere: Never work for free! Rule 1 I have worked for free before. When I was starting out, untried, untested, and with no real clue what I was doing. I've sent work on spec, and then got paying gigs from it. Would I work for free now? No, but I have no need to do so. Telling new copywriters NEVER WORK FOR FREE OMG DOOM is idiotic and damaging. Here's a top tip if you're a new creative -- or a new anybody -- find someone you really want to work with. Someone at the top of their game. And offer to do your absolute best work for them. If they don't like it or want it, no harm, no foul (you now have a portfolio piece). But if it makes them money -- they pay you. You'll be surprised how often this works. And if you do well, they will come back for more. The bottom line is, if you've been running a freelance business for a good while and you're still fighting off offers of "exposure", that's your fault. But that's a good thing, because it means it's in your power to change it... * * Click link in the bio to keep reading 👆👆👆👆 What do you think? What's your experience of working for free? ☝☝☝☝ #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
Gin for lunch is not a business plan [new blog post]
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I see you.
Right now.
Doing something you know you probably shouldn't be...
Whether that's eating chocolate chip cookies for breakfast (ahem), working in your pyjamas, drinking gin at lunchtime (kidding), or skipping lunch entirely.
Because that's what happens we run our businesses from home, right?
We fall into baaaaaaaad habits because we think nobody can see us.
Well, I see you. And I see me. And I worry, just a bit, because looking after ourselves isn't just a good idea -- it's bloody essential if we want to get the best out of ourselves and be more productive and have more time off.
It's essential if we want to be healthy, and full of energy and enthusiasm.
So here's today's top tip, ahead of the weekend.
Spend an hour or so planning next week's meals. What will you have for breakfast, for lunch, for tea?
Then go shopping and get your provisions. * *
Click link in the bio to keep reading ☝☝☝☝
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
Gin for lunch is not a business plan [new blog post] * * * I see you. Right now. Doing something you know you probably shouldn't be... Whether that's eating chocolate chip cookies for breakfast (ahem), working in your pyjamas, drinking gin at lunchtime (kidding), or skipping lunch entirely. Because that's what happens we run our businesses from home, right? We fall into baaaaaaaad habits because we think nobody can see us. Well, I see you. And I see me. And I worry, just a bit, because looking after ourselves isn't just a good idea -- it's bloody essential if we want to get the best out of ourselves and be more productive and have more time off. It's essential if we want to be healthy, and full of energy and enthusiasm. So here's today's top tip, ahead of the weekend. Spend an hour or so planning next week's meals. What will you have for breakfast, for lunch, for tea? Then go shopping and get your provisions. * * Click link in the bio to keep reading ☝☝☝☝ #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips 
New ways to take people's money [new blog post]
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Overheard in a Facebook group for marketers: "In many marketing roles you're inevitably trying to find new ways to take people's money, but I reckon there's a difference between marketing a product you believe has some benefit to the customer, and outright lying." Well yes, but let's address that first part first.

I am never trying to find new ways to take people's money.

And nor should you be.

That whole attitude screams a lack of respect for the customer -- for human people -- a lack of respect I am seeing bandied around more and more on social media.

When did it become cool to yell that all clients and customers are idiots and a pain in the arse?

When was it suddenly okay to shriek FIRE THE CLIENT! every time there's a miscommunication?

Because let me have a little rant of my own, and not just about copywriters and marketers, but about all business owners... If your whole ethos is about "trying to take people's money", you're coming at it all wrong. * *
Click link in the bio to keep reading 👆👆👆👆
#smallbusiness #marketing #entrepreneur #cartooning #cartoonaday #davincicartooning #marketingtips #marketingonline #entrepreneurtips
New ways to take people's money [new blog post] * * * Overheard in a Facebook group for marketers: "In many marketing roles you're inevitably trying to find new ways to take people's money, but I reckon there's a difference between marketing a product you believe has some benefit to the customer, and outright lying." Well yes, but let's address that first part first. I am never trying to find new ways to take people's money. And nor should you be. That whole attitude screams a lack of respect for the customer -- for human people -- a lack of respect I am seeing bandied around more and more on social media. When did it become cool to yell that all clients and customers are idiots and a pain in the arse? When was it suddenly okay to shriek FIRE THE CLIENT! every time there's a miscommunication? Because let me have a little rant of my own, and not just about copywriters and marketers, but about all business owners... If your whole ethos is about "trying to take people's money", you're coming at it all wrong. * * Click link in the bio to keep reading 👆👆👆👆 #smallbusiness  #marketing  #entrepreneur  #cartooning  #cartoonaday  #davincicartooning  #marketingtips  #marketingonline  #entrepreneurtips