When a product is placed in a package, the user's experience becomes intertwined with that packaging. The materials and the designs that contain a product are just as important, if not more important, in regards to how the contents will be received. ⠀
Here we see a fantastic package design by @nosigner. This particular project was for the "Anything" brand of traditional-Japanese style aprons. @nosigner found a way to demonstrate HOW the product is used before the consumer interacts with the apron. ⠀
What other product or company has created clever packaging that conveys value to their user?⠀
For the next two weeks instore, we have this taster for you to sample; Sesame Lavoch with Red Wine Poached Pear & Gorgonzola Dolce.
Our Gorgonzola Dolce is a younger, therefore, milder version of aged Gorgonzola. It has a soft, spreadable texture and slightly salty aftertaste.
It is available instore and online in 200g wedges. www.souschef.co.nz
#6 & #7 of 30 Books in 2018- it’s been a while since I posted about books, but I haven’t stopped reading. Jeff Olson’s Slight Edge has had a huge effect on how I’ve approached creating momentum towards goals. My good friend @mandylevin gave me this book and we’ve been sharing our progress back and forth...it’s been a wonderful learning experience.
Richard Rumelt’s Good Strategy/ Bad Strategy is one of the most fascinating books I’ve ever read. It defines what strategy is.
HINT: I thought I knew what it was but I didn’t. Also, every company I’ve worked for or with also had no clue what it was. If you want to actually understand how to define and identify strategy and create good strategy...it’s a must read. Also toughest read so far this year.
So uhm.... About where I've been and what was I doing. Since this is Instagram. I'm gonna let the photos speak for itself. Also,I have a few things in store for the loyal followers I have here. Things are gonna change. I'll be back officially in July. #sanfrancisco#Models#Muses