For our next series of 7 Questions we have @deciem Founder Brandon Truaxe!
1. What is your favorite product from your line?
This question is very difficult to answer because my love for some products is based on science, for some based on how they work for my skin and for some based on the unique experiences within our team that led to their development. Putting favouritism aside, NIOD CAIS, MMHC and SS are always in my regimen. From within The Ordinary, my priorities (in addition to my NIOD regimen) are Squalane and Natural Moisturizing Factors + HA.
2. What is your favorite product from someone else's line?
I love Aesop but not specifically their products. For me, Aesop is not a beauty brand but a brand that allows me to view the world from different perspectives through them. And that journey makes me love their products even when I disagree with their formulations.
3. What is your motto?
I have many but in the context of business what comes to mind is that the easiest thing to sell is the truth, but it always takes longer to sell it.
4 Dogs or Cats?
Dogs because I am like one.
5. One beauty trend you wish would go away.
I actually don't know what beauty trends are going around now. I don't pay attention to trends because by the time you notice them they are already history. One trend in the beauty business that will hopefully disappear is the use of advertising that talks about "clinical studies" that are gibberish at best.
6. What city has the most beautiful people?
The city that has the most people, because people are beautiful. Humanity and life at large should always be admired.
7. What advice would you give to 18 year old you?
The longest distance between two points is a shortcut.
Thank you, Brandon! you can find ALL of @Deciem products right here at New London Pharmacy. Click the link in bio to order online 🙌🏻
Have you heard? The Nordstrom Anniversary Sale starts today! 🌟This is my fave time of year to shop at @nordstrom - I love to pick up pairs of boots, jeans and other staple pieces. Not to mention all of the #beautyexclusives that they offer! 🌟
Shop all my fave items via link in bio and stay tuned on my stories for what I discover at @nordstromyyc today! 📸: @stephaniedrenka
Getting you all Anniversary Sale ready for the sale to go public FRIDAY! The First of my #nsale blog posts will be live in 30 minutes and this ones all about beauty 💕💄 stay tuned: tomorrow's post will be all about clothing and accessories 👜👠and Fridays will be all about active wear 🏃🏻♀️👟
That's right, Early Access begins Today! Oh, the perks of being a Nordstrom Rewards cardholder. Get your shop on by calling, texting, or messaging me: VM (818) 884-7900 Ext 1092, Text (818) 561-7602. Follow this link to check out all the beauty deals...
To all my beauty, skin care, & fragrance junkies, I invite you to attend a special event I'm hosting tomorrow for our Anniversary Sale (beginning July 12th for Rewards Card holders / July 21st for general public). It's a "sneak peek" preview party for our top Beauty Exclusives. Be one with me in Beauty! 🤗💄❤️Message or call me if you'd like to attend. VM (818) 884-7900 Ext 1092, TEXT (818) 561-7602. #beautystylist#nordstromtopanga#customerobsessed#letmeglamyou#anniversarysale#beautyexclusives
Yes, we are writing about Vitamin C while our top-selling Vitamin C formula has been (and is) out of stock for over a month. If that doesn't make sense, please refer to our name... but it's coming back really soon.
The Ordinary currently offers four Vitamin C formulations: Vitamin C Suspension 23% + HA (C23), Ascorbyl Glucoside Solution 12% (AG12), Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F (ATS20) and Magnesium Ascorbyl Phosphate 10% (MAP10). We are about to introduce two additional Vitamin C formulations to make things worse: Vitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100), both really affordable and both coming in July.
Pure L-Ascorbic Acid (LAA) formulas (C23/C30/C100) are strongest but they sting as they are super potent. They are suspensions (since LAA is only soluble in water but it’s unstable in water) which means you must use tiny amounts per application to avoid balling up and product waste. C23 avoids silicones to maximize skin utilization of LAA and, as such, can feel a bit gritty despite the very fine mesh of LAA that we use. It can be mixed with hydrators to avoid this grittiness. C30 will include silicones to sting less and feel super smooth with no grittiness, but it will have slightly less skin utilization of LAA (which is why we included more LAA at 30%). C100 can be mixed with other formulas to incorporate LAA as you prefer.
What does this all mean? If you want easy, use AG12 (water base) or ATS20 (light oil base). They are less potent but user-friendly to fit any regimen. If you want maximum LAA exposure, use C23 (can mix with other formulas) or C30. If you are an expert, use C100 (mix the powder with other products in your regimen). If skin brightening is your key goal with Vitamin C, use MAP10. Ideally, don’t use LAA formulas at the same time as retinoids or peeling acids; alternate between AM and PM. (PS LAA is soluble only in water but oxidizes quickly in water which is why water formulations of LAA are simply never a good idea regardless of how they are packaged. They turn orange due to oxidation and some products mask this change in colour with added ingredents!
With the joy that the holiday season brings, comes the inevitable stress of picking gifts for family and friends. Need not to worry! We’ve got everyone (including yourself) on your list covered!
Visit hbc Valenzuela Town Center today and find more beautiful and affordable gift ideas! #myhbcph#beautyexclusives#ValenzuelaTownCenter
Hey guys! Just want to share with you this nail polish from @myhbcph . This has been on my accent nail (ring finger nail) for a week now. If you remember my starbucks post last Thanksgiving Day, you will see me wearing this NaiLove nail polish in the shade VELVETY GARNET with the blue shade from another brand on the rest of my nails. But that blue shade has chipped since.
I applied both colors at the same time a week ago and with two coats each nail then topped with a top coat. I have been doing house chores like washing the dishes and clothes but only the red has remained unchipped. That is why I removed the blue and will paint Velvety Garnet on the rest of my nails instead. I must say, I'm impressed with this nail polish. Another #LippyEveApproved product, guys!
I got this NaiLove nail polish from my local HBC store for 45php/ 12ml bottle. This is Made in France. On their website it says that their are 19 shades to choose from.
Give in to the temptation with San San Cosmetics' Creamy Matte Lipstick in Tempting Ruby!
Visit your nearest hbc store and get two (2) creamy matte lipsticks for P200 on November 28-30, 2016. #myhbcph#sansan#sansancosmetics#beautyexclusives