Title: The Motor Girl Saftey Match Made in Sweden.
Technique: Lithograph printed in colour with gold metallic ink.
Rare large format, Art Deco period matchbox label designed and published in Sweden, of ‘The Motor Girl’! Framed in a lovely shabby-chic aqua moulding.
With the rapid growth of matchbox production at the start of the 20th century, label design became the key differential point between brands. This importance of branding acted as the catalyst to the creation of innovative and important label designs, with many influencing both the design and topography industry for years to come.